Mobile Marketing: New dimension of customer engagement

White papers
Suman, Saurabh.,Singh, Rajandeep. "Mobile Marketing: New dimension of customer engagement", 2014
Abstract:
Mobile is gaining popularity as a customer engagement channel and is being leveraged to connect brands with their target consumers at the moments that matter the most. Real time targeting, reliable ROI measurement & attribution and interactive creatives have helped mobile score over any other traditional media.