Sudhanshu Vats is Group CEO, Viacom18 Media Pvt. Ltd. responsible for all their brands/businesses comprising Colors, Rishtey, MTV, MTV Indies, Nick, Sonic, Nick Junior, Vh1, Comedy Central, Colors Infinity in Broadcast Entertainment and Viacom18 Motion pictures in Filmed Entertainment. In the last three years he has successfully steered the group into profitable growth phase while expanding the channel network, driving content led cinema and entering experiential entertainment through live events across genres. A Hindustan Unilever (Unilever India) veteran Sudhanshu Vats has spent about 20 years with Unilever in different assignments. A Management Graduate from Indian Institute of Management - Ahmedabad, he joined Hindustan Unilever Limited as a Management Trainee and has since worked with them in various Sales & Marketing and General Management roles across different categories (Home & Personal Care and Foods) and in all the four geographies in the country. During his tenure he has shaped many popular Household brands, most notably Lipton, Vim, Wheel, Surf, Rin, Lifebuoy & Lux. He has also done a short-term assignment on Modern Trade (Organized Retailing) in Thailand.
In his last assignment with Unilever as Vice President – Laundry South Asia & Radiant based in Mumbai he grew South Asia Laundry business in strong double digits crossing the Euro 1 bn Turnover milestone in 2011. In his earlier assignment as Vice President - Skin Cleansing and Laundry & HHC, HUL India, he successfully led the Laundry and HHC categories doubling this large business segment in the last four years.
Sudhanshu successfully launched three brands in India - Comfort in 2006, Lipton Ice Tea in 2002 and Domex in 1997. In 2002 he worked closely with Pepsi (India) and PBI globally to a forge the JV for Lipton Ice tea in India. He has also done a short-term assignment on Modern Trade (Organised Retailing) in Thailand. He developed a detailed 5 year plan for HUL Modern Trade business laying the foundation for the same and developed Rural Distribution Strategy for HLL in 2001. Sudhanshu won many awards at Hindustan Unilever. Some of the notable ones being Unilever Global Award for Laundry in 2008, Asia AMET Award for Laundry in 2007 & 2008, Chairman’s Award (India) for Laundry in 2007 & 2008, Chairman’s Award (India) for Launch of confectionery in 2002 and Director’s Award (India) for Lipton in 2003.
During 2004-2005, Sudhanshu worked with BP in India for about 18 months as Vice President Marketing. During this period he successfully re-launched Castrol Master Brand in Oct 2005 within a record three month turnaround time. First country in the world to re-launch Castrol Master Brand and the new Product Brand Architecture. This re-launch had many firsts – PR, Creative development, Design adaptation. He won The Transcon Award, Helios (highest bp award) Regional Commendation.
Sudhanshu is an NTSE Scholar and All India Merit Position holder (CBSE 1983). He was the Head Boy of his school and was awarded the Governor's medal for the Best All Around Student at MNSS, Rai in 1985. A brilliant speaker who won many debating competitions, a theatre enthusiast who acted and directed plays including Shakespearean theatre and a fine cricketer (Keeper Batsman) who played at the State level, Sudhanshu went on to win the Gold Medal for the Best All Rounder at NIT Kurukshetra in 1989.
Sudhanshu leads industry thinking and brings a fresh perspective to the Media & Entertainment sector. He is committed to the development and expansion of this sector in India. He is Director on the Board of IBF (Indian Broadcasting Foundation), Director on the Board of BARC (Broadcast Audience Research Council) and Chairman of the National Media and Entertainment Committee of CII (Confederation of Indian Industry).
Sudhanshu is married. His wife, Deeksha is an Environmental Professional. He has two daughters, Akshiti and Avni. He is an avid trekker and runs full marathons regularly. He is a Sub 4 hour marathon runner. Education is his Giving Space where he actively contributes towards Primary School Education for the underprivileged.