| February 3,
2012 |
11:00 - 11:20 |
Welcome note:
- Amit Mehra, Assistant Professor and Research Fellow, Indian School of Business
- Galit Shmueli, SRITNE Chaired Professor of Data Analytics, Associate Professor of Statistics & IS, Indian School of Business
- Srini Raju, Managing Director and Co-Founder - Peepul Capital
|
11:20 - 12:30 |
Opening Keynote address:
It's not about being ON Social, it's about
BEING Social -
Chris Dellarocas,
Boston University
|
12:30 - 13:30 |
Conference Workshop:
Topic: Strategies and Tools for Digital Marketing
- AdWords for re-marketing: Arijit Sarkar,
Director, Online Sales - Google
|
13:30 - 14:30 |
Lunch |
14:30 - 15:30 |
Experiences: The practice view
- Suresh Reddy,
Chairman and CEO - Ybrant Digital
- How social media and mobile apps transforming the retail industry - Kaushal Sarda,
Chief Evangelist - Kuliza Technologies Pvt. Ltd
|
15:30 - 15:45 |
Tea Break |
15:45 - 17:15 |
Presentations: The Academic View
- Ushering Buyers into Electronic Channels: An Empirical Analysis: Nishtha Langer,
Assistant Professor - Indian School of Business
- Formal versus informal peers: Evidence from the random assignment of business school peers: Tarun Jain,
Assistant Professor - Indian School of Business
- In-Store Media and Distribution Channel Coordination- Anthony Dukes , University of South California: Anthony Dukes ,
Associate Professor - University of South California
|
17:15 - 17:30 |
Wrap-up of Day1: Dr Parakala Prabhakar,
Managing Director - RightFOLIO |
19:30 onwards |
Gala Dinner
Venue: Recreation Centre Lawns, ISB campus |
| February 4,
2012 |
09:30 - 10:00 |
Academic Presentation (Live Video
Session):
- Peer Effects in Large Scale Online Social Networks:
Ravi Bapna
Board of Overseas Professor of Information and Decision Sciences,
University of Minnesota
Executive Director, Srini Raju Centre for IT and the Networked
Economy, Indian School of Business
|
10:00 - 11:30 |
Plenary Panel:
Topic: How to optimize online spend to maximize value?
Session Chair: Arun
Sundararajan, Associate Professor - New York University
|
11:30 - 11:45 |
Tea Break |
11:45 - 12:45 |
Experiences: The practice view
- Anurag Mehrotra ,
Vice President, Corporate Marketing - Ford India
- Beyond Social Media - Rajeev Sharma,
Vice President, Head - JWT DIGITAL / JWT Mumbai
|
12:45 – 13:45 |
Lunch |
13:45 – 14:45 |
Experiences: The practice view
- An Introduction to The Ad Exchange marketplace - Soma Pasupulety, Manager, Online Media Sales - Google
- Driving a Lifestyle Brand Experience and connecting with customers on an individual basis and getting then to engage in conversations through the Digital World Locally - G Srinivas Krishana, Pernod Ricard.
|
14:45 - 15:30 |
Closing Keynote Address
|
15:30 - 15:45 |
Road ahead and Vote of Thanks
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