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Welcome Note by Conference Chair
Amit Mehra is an Assistant Professor and Research Fellow at the Indian School of Business. He draws upon game theory, agency theory and econometric tools to research Internet retailing, Internet advertising, software product development, pricing and launch strategies and human capital development for IT firms. He has published in the most exclusive international journals such as Information Systems Research and Management Information Systems Quarterly. He is regularly invited to present worldwide at top academic as well as industry conferences on Information Systems and Marketing. He teaches the Business Statistics and the Social Media, Online Advertising and Web Analytics course to MBA students at ISB. He received his PhD from the University of Rochester and his bachelor’s degree from IIT Delhi.
Opening Keynote Closing Keynote

Chris Dellarocas
Associate Professor - Boston University

Chris Dellarocas is an Associate Professor of Information Systems at Boston University’s School of Management. He is one of the world’s most cited scholars in the fields of online reputation and social media. His thinking has also been featured in business books and trade publications ranging from the New York Times, Financial Times and Wall Street Journal to Variety and Slate. Other interests include collective intelligence, online advertising and the economics of media industries.

Dellarocas holds Ph.D. and M.S. degrees in Computer Science from MIT. Prior to Boston University he taught for eight years at MIT's Sloan School of Management and for five years at the University of Maryland’s R. H. Smith School of Business. Before pursuing an academic career he was a management consultant with Accenture and McKinsey.

Dellarocas is Senior Editor of Information Systems Research, the most respected academic journal in the field, and has chaired some of the most prestigious international conferences in Electronic Commerce. He has received numerous teaching and funding awards including the National Science Foundation's CAREER award, as well as grants from DARPA, Google and Microsoft. He holds 9 patents and is co-founder and advisor of a number of companies in the technology space.

 
Arun Sundararajan
Associate Professor - New York University

Arun Sundararajan is the NEC Faculty Fellow and Associate Professor at NYU Stern School of Business, where he also directs the IS doctoral program, where he has recently been deeply involved in charting the institution's  India-directed strategy. He has published widely on the economics of IT, social media and networks, and has given over 200 conference and invited presentations internationally. His research has won three Best Paper awards, has been profiled by numerous trade publications, and has been supported by organizations that include Google, IBM, Microsoft and Yahoo!

Professor Sundararajan's opinion pieces have appeared in CIO Magazine, the Economic Times, the Financial Times, Harvard Business Review, Knowledge@Wharton and the Mint, InformationWeek. He was a founding co-chair in 2005 of the NYU Summer Workshop on the Economics of IT, and in 2009 of the Workshop on Information in Networks, a consortium of the leading academics studying social networks across marketing, management, economics, computer science and sociology. Follow him on Twitter @digitalarun

For 2010-12, he is also the SRITNE Distinguished Academic Fellow at the Indian School of Business, and is co-director of their Identity Initiative, an inter-disciplinary multi-institute collaboration that studies the impact of India's ongoing nationwide UID rollout.
Conference Workshop
Arijit Sarkar
Director, Online Sales - Google

As Director of Online Sales at Google, Arijit’s chief responsibilities include Operations, Sales, Key account management, solution delivery and project management primarily in the internet space panning search related advertising and recruitment management solutions.

Before Joining Google in February 2006 as an online sales and operations manager, Arijit was the General Manager of operations at Jobstreet.com - one of the leading Internet Recruitment websites in the Asia-Pacific - where he was responsible for Heading Business development for Application Tracking System Division, solution delivery and Customer care. Before Jobstreet.com, Arijit was the Area Sales manager for Blow Plast Limited - A young leading plastics industry player involved in the manufacture of products for use in the pharmaceuticals, paints, edible oil, cosmetic products, lubricants, chemicals and power industries.
Experiences: Practice View
Kaushal Sarda
Chief Evangelist, Kuliza Technologies Pvt. Ltd


Kaushal is an enthusiastic technologist with experience in building successful technology based consulting & product businesses. At Kuliza, Kaushal plays the role of a Chief Evangelist, and is mainly responsible for sharing the group's understanding and views about advances in social technologies with clients, partners, and peers. He is also responsible for the overall brand, communications, culture, research initiatives, and partner relations.
Suresh Reddy
Chairman and CEO - Ybrant Digital

Suresh is responsible for strategic direction and expansion efforts at Ybrant Digital. Prior to co-founding two successful companies USAGreetings and Ybrant Technologies, he worked in various roles across different industries in Fortune 500 companies, such as Caterpillar, Chrysler, SBC(PacBell) and Charles Schwab.

Suresh holds an M. S. in Engineering from the Iowa State University and B. Tech. from the Indian Institute of Technology, Kharagpur, India.
Rajeev Sharma
Vice President, Head - JWT DIGITAL / JWT Mumbai


Digital is Rajeev's passion and he has been providing digital marketing strategies to leading companies for 15 years. With a total of 19 years experience, he has been helping brands lead in the interactive and new media space.

Over the years he has overseen more than 100 projects, managing them at different and varied phases of their development. He has held roles as a web strategist, interactive business director, social strategist and head of digital solutions with companies like O&M, TribalDDB and TBWA.
Presentations: Academic View

Ravi Bapna
Board of Overseas Professor of Information and Decision Sciences, University of Minnesota
Executive Director, Srini Raju Centre for IT and the Networked Economy, Indian School of Business

Ravi Bapna's research interests are in the areas of economics of information systems, online auctions, e-market design, Grid computing, and the design of the IT organization. Bapna serves as a senior editor for MIS Quarterly and as an associate editor for Information Systems Research. His research has been extensively published in a wide array of journals such as Management Science, Informs Journal on Computing, Statistical Science, Information Systems Research, Journal of Retailing, MIS Quarterly, Decision Sciences, CACM, Naval Research Logistics, DSS, EJOR and ITM. His views have featured in the Financial Times, Wall Street Journal, LiveMint, India Knowledge at Wharton, The Economic Times and Business Today.

Bapna heads the CIO Academy at the Indian School of Business as well as co-directs the Identity Initiative, an inter-disciplinary research initiative aimed at assessing the socio-economic impact of India's Unique Identity (UID) project.
Anthony Dukes
Associate Professor
University of South California

Anthony Dukes' research focuses on retailing and distribution channels, and investigating issues such as the implication of big-box retailing on assortment, pricing, antitrust, and supplier relationships. Professor Dukes' research has appeared in the Journal of Marketing Research, Marketing Science, Journal of Business, and other leading academic journals. He teaches the core Marketing Management course in Marshall's evening MBA program. Before joining Marshall, he was at the University of Aarhus, in Denmark, and at Carnegie Mellon University. He currently serves as Associate Editor of European Economic Review and on the Editorial Review Board at Marketing Science.
Tarun Jain
Assistant Professor
India School of Business


Tarun Jain is affiliated with the Indian School of Business (ISB) as a resident faculty in the area of Economics and Public Policy. Prior to joining the ISB, he was working with the University of Virginia as an Instructor. In his career span, he has also worked with Charles River Associates Inc., Oliver Wyman, Braun Consulting, and Eastern Economic Journal.

His areas of research are Development Economics, Labor Economics, Public Economics, and Experimental Economics. He is a PhD as well as an M.A. in economics from University of Virginia. He graduated in Mathemati8cs and Economics from Franklin and Marshall College.
Nishtha Langer
Assistant Professor
Indian School of Business


Nishtha Langer is an Assistant Professor of Information Systems at the Indian School of Business, Hyderabad. Her research looks at the economics of Human Capital and the business value of Information Technology (IT). Her research has been published at top tier journals, including Information Systems Research and Interfaces, and widely presented and acclaimed by both academic and industry audience.

Prior to joining ISB, Dr. Langer worked as a Systems Analyst at Arbella Insurance, Boston, MA and as a Systems Engineer at Tata Infotech Ltd., India (now part of Tata Consultancy Services). She holds a Bachelor in Engineering from Delhi College of Engineering, Delhi and an M.S. and a Ph.D. in Management (with specialization in Information Systems) from the Tepper School of Business, Carnegie Mellon University.
Wrap-up of Day1
Dr Parakala Prabhakar, Executive Director - RightFOLIO
Dr. Parakala Prabhakar is a Ph.D from the world renowned London School of Ecnomics(LSE). He did his Master’s Degree and M.Phil from Jawaharlal Nehru University (JNU), NewDelhi, In addition to his academic accomplishments, Dr. Parakala is a well-known public discussion programmes on reputed television channels and enriched the public discourse in the state.

He carried out several research studies and policy analyses for International organizations such as UNICEF, ILO, WTO, UNDP and for various departments of both state and union governments. He was a member of aTask Force that helped formulate India’s 10th Five Year Plan. He lectured at various forums such as FICCI, CII and travelled extensively in Europe, the United States, and the Far East. He has a special expertise in conducting opinion polling. And he has considerable experience in developing Media and Communication strategies.
Plenary Panel
Arun Sundararajan (Chair)
Associate Professor - New York University
 
Adrian Hoon
Vice President of Sales, Asia Pacific Epsilon International


Based in Singapore, Adrian is responsible for business development in the Asia Pacific region. He and his teams from multiple territories in Australia, Asia and China, formulate tailored strategies and marketing solutions that drive marketing ROI and efficiency for organisations of various industries. He plays an instrumental role in Epsilons' expansion of presence in strategic markets such as India and Japan.
 
Anurag Mehrotra
Vice President, Corporate Marketing - Ford India


He reports directly to Nigel Wark, Executive Director, Marketing, Sales & Service, Ford India. Anurag is responsible for product marketing and consumer marketing.

Prior to joining Ford India, Anurag was Vice President -Corporate Marketing at WNS Global Services, a leading business process outsourcing company, where he was responsible for lead generation and brand building in North America and Europe.
Narendra Nag
General Manager, 2020 Social / Co-Lead MSLGROUP India Social

Narendra started writing code when the fastest computer around was an 8088. He also loved writing in other, more human, languages like English. So, he studied computer science and became a journalist. Narendra has spent 10 years at places like Mint, CNN-IBN, and the Hindustan Times. He has reported on politics, economic policy, business and technology, travelling extensively. He has helped set up integrated newsrooms that combine the best of print, video and the web.

Narendra has also been an entrepreneur with two successful startups, both in the digital/social space.

He combines a deep love and understanding of communication and computer science and has always been focused on the transformation of society, and communication between individuals, because of technology.
Bhupendra Khanal, CEO -  Simplify 360
Bhupendra is one of the top visionary in Social Media space globally. He is an avid user of Social Media and adopted Social Media as the primary channel for Customer Service, Brand and Business Development functions for InRev. He is also one of the most followed business-man in Twitter from India.



Bhupendra is a thought leader and uses speaking opportunities to train people on his way of thinking. He has spoken in several events in India and US including Rock2010 Chicago, Analytics Summit India, and SMG Digital Conference India etc.
Experiences: The practice view
Soma Pasupulety
Manager, Online Media Sales - Google

Soma has been at Google for 7 years now, & since the last 4 years his calling has been the Display, Video, & Mobile online advertising technologies space. He currently heads up the Online Media Sales teams in India (TV, YouTube, Mobile, Display).

His key responsibilities involve leading a team that works at three levels - client, team, and business to help drive value & volume growth for clients in the Display, Video, & Mobile space.
G Srinivas Krishana
Pernod Ricard

As Vice President-Operations at Pernod Ricard India, Srini Krishna’s main responsibilities are to drive the operations across a diverse geographic region with focus on managing a wide portfolio of Lifestyle Alcoholic beverage brands which include Chivas Regal, ABSOLUT etc. He has nearly 20 years of experience with organisations like ITC, Coca-Cola and Pernod Ricard in areas of Customer Marketing and Operations. He is an alumnus of the Indian Institute of Foreign Trade, New Delhi.
Road ahead and Vote of Thanks:
Professor Amit Mehra, Assistant Professor and Research Fellow, Indian School of Business.


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