Case Studies

IT-Led Business Transformation at Reliance Energy
Description: The takeover of Bombay Suburban Electric Supply Ltd (BSES) in 2003 (eventually renamed Reliance Energy) marked the foray of Reliance Industries Ltd into the power transmission and distribution business. Read More

Sony Music (India)
Description: "This case study illustrates the principles of disruptive innovation in the context of the music industry in India. Widespread technological changes, including the spread of the Internet and mobile penetration, began to redefine the industry in terms of the way music was created, accessed and consumed. Read More

Microsoft’s Go-To-Market Strategy For Azure In India
Description: The case is set in mid-2009, about six months before the scheduled worldwide launch of Microsoft Azure. The group director of cloud computing for Microsoft India was considering the pros and cons of launching Azure simultaneously in India with the rest of the world. Read More

Data Warehousing as a Strategic Tool at Bharti Airtel
Description: The case describes the day-to-day operational challenges faced by rapidly growing organizations which strive to use information as a source of competitive advantage. It highlights the various loopholes in the integration of different systems, leading to instances of data inconsistency, which in turn lead to suboptimal business decisions. Read More