White papersSidhu, Simranjeet., Neriyanuri, Yasasree. "The e-Commerce Marketplace in India: Achieving excellence in providing consistent customer experience", 2014Read Abstract >Close >Download PDFE-commerce in India is undergoing a transformation with the emergence of a large and growing number of new online marketplaces. Indian e-commerce has witnessed a tremendous YEAR on YEAR growth rate of 56% since 2007.

White papersSuman, Saurabh.,Singh, Rajandeep. "Mobile Marketing: New dimension of customer engagement", 2014Read Abstract >Close >Download PDFMobile is gaining popularity as a customer engagement channel and is being leveraged to connect brands with their target consumers at the moments that matter the most. Real time targeting, reliable ROI measurement & attribution and interactive creatives have helped mobile score over any other traditional media.

White papersShrimali, Gireesh.,Banerjee, Anshuman.,Singh,Deepti. "Identifying the optimal mix of 3G VAS Service Bundle & Pricing Strategy for Indian Telecom Service Providers ", 2009Read Abstract >Close >The primary focus of this research work is to answer a key question – “How a Telecom Service Provider in India can increase its Average Revenue per User from its existing user base by rolling 3G VAS services?” To answer this question, extensive primary and secondary market analysis was done and an Optimal Bundle of 3G VAS mobile services was identified along with a Pricing Strategy

White papersShrimali, Gireesh.,Mohanram, Yashasvi.,Dasgupta, Sumantra. "The Indian Mobile Telecom Industry -A study of the regulatory and competitive environment and possible drivers for future growth", 2009Read Abstract >Close >The Indian mobile telecommunications industry stands at the cusp of a radical revolution, both in terms of the available market opportunity and the technological changes sweeping across the industry The paper, analyzes the Indian mobile industry from the point of view of the drivers which promote (or actually, hinder) the growth of the sector. The paper identifies three significant drivers