White papersMani, Deepa., Banerjee Shankhadeep. "Smart City Maturity Model", 2015Read Abstract >Close >

In India, urbanisation is a rapidly growing trend fuelled by the government’s emphasis on the manufacturing and services sectors as engines of growth and the transition thereof to these sectors from agriculture. As per the 2011 census report, more than 600 million Indians will be living in urban areas by 2031, and the contribution of urban India to her GDP is expected to rise from 52% in 2011 to 75% in 2031. Yet, the current state of infrastructure, human capital and services in Indian cities is an important constraint in accommodating the pace of urbanisation. A plan for rapid development of 100 smart cities by the Government of India intends to address this challenge. A smart city is commonly defined as one that leverages technology to integrate and optimise its limited resources towards better habitability, sustainability and citizen empowerment. But there is limited understanding of how technology-enabled solution(s) will help a city evolve into safe, secure, and efficient urban cities. After all, one solution would not fit all regions.

 

For full content, please contact Arun_Kumar@isb.edu



White papersMani, Deepa., Desai, Amit. "Global In-House Center Capability Maturity Index", 2015Read Abstract >Close >
Over the last few years more than 800 MNCs have established Global In-house Centers (“GIC”) in India that leverage highly skilled, specialized, low-cost talent pool to reduce costs of ownership, develop products and provide services for fast growing global and regional markets. 
 
The service delivery journey for most GICs has been that of gradual evolution, taking years to progress from when dedicated centers were set up for one or two functions to multi-function center providing value added services for both global and local geographies.
 
The current business environment is far more global, complex, agile, and influenced by the digital revolution.  Organizations have had to restructure their service delivery models to align to the changing business environment.  As a result, GICs have had to rapidly evolve their operating models to move up the value chain.  GICs are now increasingly transitioning from being pure play cost centers to centers delivering innovation, quality and strategic value.  
 
For full content, please contact Arun_Kumar@isb.edu  
 


White papersSidhu, Simranjeet., Neriyanuri, Yasasree. "The e-Commerce Marketplace in India: Achieving excellence in providing consistent customer experience", 2014Read Abstract >Close >Download PDFE-commerce in India is undergoing a transformation with the emergence of a large and growing number of new online marketplaces. Indian e-commerce has witnessed a tremendous YEAR on YEAR growth rate of 56% since 2007.

White papersSuman, Saurabh., Singh, Rajandeep. "Mobile Marketing: New dimension of customer engagement", 2014Read Abstract >Close >Download PDFMobile is gaining popularity as a customer engagement channel and is being leveraged to connect brands with their target consumers at the moments that matter the most. Real time targeting, reliable ROI measurement & attribution and interactive creatives have helped mobile score over any other traditional media.

White papersShrimali, Gireesh., Banerjee, Anshuman., Singh,Deepti. "Identifying the optimal mix of 3G VAS Service Bundle & Pricing Strategy for Indian Telecom Service Providers ", 2009Read Abstract >Close >The primary focus of this research work is to answer a key question – “How a Telecom Service Provider in India can increase its Average Revenue per User from its existing user base by rolling 3G VAS services?” To answer this question, extensive primary and secondary market analysis was done and an Optimal Bundle of 3G VAS mobile services was identified along with a Pricing Strategy

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