Curriculum

The comprehensive CSRM curriculum provides a framework through which participants learn to enhance their management skills, expand their knowledge of retail management, and gain a strategic perspective of the retail industry.

The programme’s courses and the final project are designed around the real-world integration of business disciplines. Apart from these courses, there are preparatory courses which will have to be completed before the programme begins.

Curriculum Details*

Term 1 - RETAIL ENVIRONMENT - RETAIL CUSTOMER

  1. Introduction to the Retail Environment and Retail Economics, Strategic Marketing in the Retail Environment, Introduction to Projects
  2. Leading as a General Manager & Ethical Leadership
  3. Business Statistics
  4. Management Accounting

Term 2 - RETAIL OPERATIONS & RETAIL MARKETING

  1. Global Supply Chain Management, Mass Customization and Supplier-Retailer e-Commerce
  2. Strategic Thinking & Execution in Retail Sector
  3. Negotiations
  4. Strategic Thinking & Execution in Retail Sector

Term 3 - RETAIL OPERATIONS AND STRATEGIC MANAGEMENT

  1. Store assortment, CRM, eCommerce, Shopper marketing, Private label, Project briefing
  2. Operations management
  3. Negotiations

Term 4 - RETAIL FINANCIAL ANALYSIS AND RETAIL MANAGEMENT

  1. Market research, pricing & promotions
  2. Financial management, strategic profit model
  3. Services Marketing and Loyalty Programmes

Term 5 - RETAIL MARKETING

  1. Branding, and Integrated Marketing Communications, Buying and Merchandising
  2. Rural Marketing and Distribution
  3. Franchising and Project Presentations

*Indicative only