Faculty: Prof. George S. Geis, University of Alabama

Course Overview:
The primary focus is on strategic issues relevant to general managers in their efforts to select, deploy and exploit IT. Through readings, class discussions and case studies, a variety of subjects related to the splintering of traditional business models will be covered. The class alternates between two perspectives: the innovator seeking to build a business around useful technologies and the manager seeking to use technology to address business challenges.

Course Objectives:

• Analyse specific decisions faced by firms and the application of theoretical concepts

• Use theory to generate insights useful for practical decision making