Faculty: Dr. Rabikar Chatterjee, University of Pittsburgh

Course Overview:
The course takes a decision-oriented perspective in presenting relevant concepts and tools, demonstrating their application to managerial analysis and decision-making, and providing participants “hands-on” experience in applying these skills in business situations.

The course uses a mixture of readings, lectures, and case discussions; two “learning-by-doing” team projects, involving an application of conjoint analysis for product planning and a computer simulation exercise that requires teams to manage a product line for a company in the competitive small car market.

Course Objectives:

• Learn marketing and cross functional skills to develop products/services for business/consumer markets

• Know current tools and methods of analysis for product/service related marketing decisions

• Apply tools to make tactical marketing and cross-functional decisions