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| Rajendra K. Srivastava |
Rajendra K. Srivastava is Roberto C. Goizueta Chair in e-Commerce and Marketing,  Goizueta Business School, Emory University and Executive Director, Zyman Institute of Brand Science. He is considered a thought leader on issues related to strategic brand management, customer management and market-driving strategies. His current research focuses on the impact of marketing processes and market-based assets on corporate financial performance and shareholder value.
Professor Srivastava is recognized for his pioneering work linking marketing strategy to financial performance. He is an “evangelist” on issues related to marketing metrics. His research, spanning marketing and finance, has been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science and the Journal of Banking and Finance.
He has served as Senior Associate Dean for Academic Affairs at the University of Texas, Austin where he held the George Kozmetsky Centennial Chair, and as Senior Associate Dean for Academic Programs and Executive Education at Goizueta. Professor Rajendra is also a Distinguished Research Fellow at ISBM (Penn State) and is a Senior Research Fellow at IC-Sq. Institute (UT-Austin). He is the founding director of both the Center for Customer Insight at the University of Texas, Austin and the Zyman Institute of Brand Science at Goizueta.
Professor Srivastava has a Ph.D. in Business Administration, an MS in Industrial Engineering and an MBA from the University of Pittsburgh and a B. Tech. in Mechanical Engineering from the Indian Institute of Technology, Kanpur |
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