Centre for Business Markets

Centre for Business Markets

The Centre for Business Markets was established in April 2019, to serve the growing needs of Businesses in Asia by conducting state-of-the-art research, consulting and education programme in the field of Marketing and Sales.

About Us

The ISB-Centre for Business Markets (ISB-CBM) has evolved from the need for dialogues, insights, and course offerings that can provide practitioners with the skills to understand, create, deliver, and capture value in the Marketing world. This is the first of its kind initiative in Asia. ISB-CBM is committed to helping organizations based in India and Asia find innovative next-generation pathways to grow their businesses profitably, especially in the era of rapid change that is a reality of today’s world.

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Corporate Membership with ISB-CBM

ISB-CBM connects member organisations with its vast network of elite academics and fellow practitioners, who can help solve member organizations’ Marketing, Sales and Purchasing challenges by integrating insights from developed and emerging economies via cutting-edge research in the field of Marketing, Sales and Purchasing.

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The Unique ISB-CBM offerings

Education Programmes

Collaborative Research and Consulting

Top Global B-School Faculty

Peer-Learning and Networking Events

Coaching and Marketing Lifeline

Marketing Resources

Our Offerings

Education

We have put together the most comprehensive suite of Marketing, Sales, and Purchasing courses in the world to help member organizations internalize the skills required for making smart decisions.

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Research

Get access to world-class academicians to conduct actionable research, specifically in resolving the problems faced in the marketing, sales, and purchasing area.

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Consulting

By Leveraging expertise of Sales and Marketing faculty, we conduct consulting projects to improve business performance. We can also help in formulating Vision and Mission Statements for the organisations.

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Outreach

The Centre hosts summits to share ideas, gain insights and forge new connections for professional and organisational growth. Members can showcase their organisation's best practices for facilitating an exchange of ideas.

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