Creating Value Through Marketplace Insights

Fahey, Liam
Executive Director, Leadership Forum Inc., USA
Liam Fahey is co-founder and partner in Leadership Forum, LLC. He serves as professor of management practice at Babson College and has been a faculty member at Northwestern University’s Kellogg School of Management, and at Boston University.
Liam is the author of several books and articles. His most recent book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference appeared in October 2018. His consulting, teaching, research and writing focus is on enabling organizations to win in the marketplace through enhanced marketplace intelligence and insight.

Srivastava, Rajendra, Dean and Novartis Professor of Marketing Strategy and Innovation, ISB
Executive Director, ISBM AsiaPrior to holding the position of ISB dean, Rajendra Srivastava was provost and deputy president of academic affairs at Singapore Management University. A highly cited scholar, he is recognized for his contributions to Marketing Strategy, Business Model Innovation and Performance Management, especially in Technology, B2B, and Services in Global Markets. 

Programme Dates: Monday, April 29 – Wednesday, May 01,2019
Venue: ISB Hyderabad Campus
Programme Overview:
The programme details the insight process framework—the stages involved in generating and leveraging insights:
  • Identify the opportunities where insight work will make an impact;
  • Determine the business and insight purposes;
  • Specify the relevant change domain;
  • Execute the analysis steps (data, indicators, inferences, etc.);
  • Craft tentative (change) insights;
  • Vet and confirm the insights;
  • Identify implications (e.g. strategy, decisions, assumptions, etc.);
  • Communicate insights and implications
  • Influence others through engagement and dialogue
Key Concept Covered:
In each stage, the programme will emphasize how to manage:
  • The core analysis tasks (e.g. drawing and assessing inferences)
  • The appropriate analysis methods (e.g. alternative ways to refute a suggested insight)
  • The organization culture context (e.g. decision maker assumptions and biases)

    Note: Application for this programme is closed