Innovation, Customer Value Creation and Delivery

Singh, Siddharth S.
Associate Professor, Marketing, ISB, Senior Associate Dean - Admissions & Financial AidSiddharth Shekhar Singh’s research broadly focuses on a firm’s ability to achieve sustainable competitive advantage. His other focus is on marketing initiatives such as Customer Engagement, Customer Loyalty Programmes and Online Customer Communities.
Importance of Innovation, Customer Value Creation and Delivery in an Organisation

Programme Objective:
The program focuses on providing knowledge and skills to create, test and deliver customer-centric innovations with higher likelihood of success in the marketplace. It looks at how sustainable competitive advantage can be obtained in this process.
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