Programme Faculty

B2B Customer Engagement & Sales Force Management

Profiles of Programme Faculty:

Professor: V. Kumar         
Distinguished Fellow, ISB, India
Regents‘ Professor                                 
Richard and Susan Lenny Distinguished Chair & Professor of Marketing,
Executive Director, Center for Excellence in Brand & Customer Management,
Georgia State University, Atlanta GA

Quick Facts about Dr. Kumar's Lifetime Career Contributions 

  • Inducted into the inaugural Analytics Hall of Fame, 2019
  • Consecutively Ranked No.1 in the marketing field for publications in the top 4 premier marketing journals by the American Marketing Association
  • Editor-in-Chief of the Journal of Marketing, April 1, 2014 – June 30, 2018
  • Recipient of 19 Lifetime Achievement Awards/Recognitions (for contributions to various areas of Marketing)
  • Recognized as the Fellow, Hagler Institute for Advanced Study, TAMU, College Station, TX
  • Recognized as the Fellow of the American Marketing Association
  • Recognized with the highest honor from the Ministry of Education, China as the Chang Jiang Scholar, for the period 2014 - present
  • Recognized with the highest honor from Singapore Management University as the Lee Kong Chian Fellow
  • Selected as a “Marketing Legend” and is featured in the “Legends in Marketing” series, Jagdish Sheth (editor) as one of the 8 Legends along with Phil Kotler, Paul Green, Jerry Zaltman, Jagdish Sheth, and Jerry Wind.
  • Recognized as Regents’ Professor- highest honor given to a professor in the University System of Georgia
  • Honored in China by naming a collaborative research institute at HUST as the V. Kumar International Marketing Science Institute
  • Published over 250 articles in the form of journal papers, conference proceedings, research reports, book chapters and case studies; including
25 books (translated into six languages worldwide) on various topics.
  • Author/Co-author of over 20 Best Paper Awards in premier journals
  • 12-time finalist for Best Paper Awards in premier journals
  • Conferred with Best Professor in Marketingaward by the Golden Star Academic & Educational Excellence Awards 2013 at the World Marketing Summit in Malaysia, 2013
  • Winner of the 2013 Outstanding Service Excellence Award, 2012 Outstanding Teaching Excellence Award, 2011 Outstanding Research Excellence Award, J. Mack Robinson College of Business, Georgia State University
  • Winner of the 2012 Paul D. Converse Award (For Advancing the Field of Marketing)
  • Winner of the 2011-12 Gary L. Lilien ISMS-MSI Practice Prize Award (Implementation of Best Marketing Science)
  • Winner of the 2011 Sheth Foundation/Journal of Marketing Award (Long Term Impact)
  • Winner of the 2009 Sheth Foundation/Journal of the Academy of Marketing Science Award (Most Impactful Article)
  • Five times consecutive finalist for the Gary L. Lilien ISMS-MSI Practice Prize Award
  • Won several research grants from multiple research organizations (including the $100,000 prize for the 2006 ISBM Academic-Practitioner Proposal Competition)
  • Recipient of 11 Teaching Excellence Awards (including from the Governor of Connecticut)
  • Taught in over 30 countries, over 24 courses across Bachelors, Masters and Doctoral programs worldwide
  • Supervised over 14 award-winning doctoral dissertations
  • Served/serving on several academic and corporate boards
  • Serving on Editorial Review Boards of 12 scholarly journals
  • Created Business Impact through Implementation of over 2 billion dollars in incremental revenue through implementation of marketing science models/methods
  • Consistently featured in Marquis Who’s Who in the World, Who’s Who Among the Most Admired Men & Women of the Decade, Who’s Who Among Business Leaders, Who’s Who Among Asian Americans, Who’s Who Among Global Business Leaders, and Who’s Who Worldwide
  • Conferred the title of “Marketing Guru” by the Indian Institute of Technology Alumni Association, India
  • Conferred with Bharat Gaurav Award,” and “Hind Rattan Award” from the Union Ministers of the Government of India in 2009
  • Conferred with “Pravasi Achievers Gold Medalat the House of Lords, U.K. in 2010
  • Conferred with “Glory of India Award,” Crowne Plaza Hotel in Buckingham Gate, U.K., 2010
  • Conferred with Best Professor in MarketingTrophy and certificate by the Asia’s Best Business School Awards Program organized by the CMOAsia.Org in Singapore 2010, (Kuala Lumpur 2013 – WMS)
  • Graduated with “Honors” in the Bachelors Program and First Rank Gold Medal, Master’s Program, Indian Institute of Technology, India
  • Recognized as a Distinguished Marketing Doctoral Student Alumni, University of Texas at Austin

Profiles of Programme Market Insight Faculty:

Fahey, Liam
Executive Director, Leadership Forum Inc., USA
ISBM Fellow

Liam Fahey is co-founder and partner in Leadership Forum, LLC. He serves as professor of management practice at Babson College and has been a faculty member at Northwestern University’s Kellogg School of Management and at Boston University.
Liam is the author of several books and articles. His most recent book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference was published in October 2018. His consulting, teaching, research and writing focus is on enabling organizations to win in the marketplace through enhanced marketplace intelligence and insight.
Liam received his Ph.D. from University of Pittsburgh.
Srivastava, Rajendra
Dean and Novartis Professor of Marketing Strategy and Innovation, Indian School of Business
Executive Director, ISB-CBM
ISBM Fellow

Prior to holding the position of ISB dean, Rajendra Srivastava was provost and deputy president of academic affairs at Singapore Management University. A highly cited scholar, he is recognized for his contributions to Marketing Strategy, Business Model Innovation and Performance Management, especially in Technology, B2B, and Services in Global Markets. Rajendra holds a Ph.D. and an M.B.A. from the University of Pittsburgh, an M.S. in Industrial Engineering from the University of Rhode Island and a B.Tech. (Mechanical Engineering) from IIT Kanpur.