Competing on Business Analytics

The rapid proliferation of the Internet and related technologies has created an unprecedented opportunity for enterprises to collect massive amounts of data regarding customers and all aspects of their business operations. Yet the reality is that most organisations today are (i) “data rich” but information and knowledge poor”, and (ii) not harnessing the full potential of their data, which is perhaps the second most important asset after human capital. Internet based applications such as social media, website usage tracking and online reviews as well as more traditional technology applications like RFID, Supply Chain Management (SCM), Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) provide access to vast amounts of data regarding customers, suppliers, competitors as well as a firm’s own activities and business processes. Unlike just a few years ago, such data consists not only of numbers such as demographics, but also text in the form of blogs, comments, conversations and reviews. Being able to unlock the insights and knowledge trapped in such raw data constitutes a key lever for competitive advantage in today’s fast changing business environments.

Dates and Venue

November 19, 2018 - November 21, 2018
INR 1,20,000 plus tax
ISB, Hyderabad Campus

Who should attend

  • Designed for professionals who are already working in analytics to enhance their knowledge as well as for those with analytical aptitude and would like to start a career in analytics. Those who need to use quantitative techniques to arrive at most effective decisions will find this programme stimulating and challenging
  • The programme is designed for middle to senior managers with minimum 10 years of experience
  • The participants would be spread across functions like marketing, operations, supply chain management, finance etc and general management in various industries


Improving the decision making process (quality & relevance)
  • Speeding up of decision making process
  • Better alignment with strategy
  • Realising cost efficiency
  • Responding to user needs for availability of data on timely basis
  • Improving competitiveness
  • Producing a single, unified view of enterprise information
  • Synchronising financial and operational strategy
  • Increase revenues
  • Sharing information with a wider audience


Professor Anitesh Barua is the William F. Wright Centennial Professor of Information Technology, Stevens Piper Foundation Professor, Distinguished Teaching Professor, Director of the MBA Information Management programme, and Associate Director of the Centre for Research in Electronic Commerce at the McCombs School of Business, the University of Texas at Austin (Know more).