Experiential Entrepreneurship Programme

Experiential Entrepreneurship Programme (EEP) is a six (6) month long semi-virtual programme that attempts to build an entrepreneurial orientation and mindset among its participants. Majority of the programme will be online sessions, with few offline sessions as well with clearly stated deliverables and learning outcomes for participants at the end of each phase. This programme attempts to equip participants with key concepts, toolkits, frameworks, knowledge and exercise in Entrepreneurship.

Target Audience
All the current students across steams (Degree and Engineering) and / or students who have already graduated but not working as yet can participate in the programme.

Programme Duration
To accommodate the post Covid realities and revised academic calendar, the programme will give the participants an opportunity to utilize the staying at home period and to experience the Entrepreneurial journey within this FY. Experiential Entrepreneurship Programme (EEP) is expected to run for six (6) months and each phase will be for 1.5 months. The programme will have four (4) phases with each phase having between 4 – 6 modules. The phase wise session plan for the programme with expected learning outcomes is stated below.
Programme Objectives
  • Adapting to realities after COVID 19 Pandemic outbreak, the programme is redesigned to instil entrepreneurial mindset at self-pace using virtual learning sessions and exercises.
  • The enhanced version of the programme accounts for academic commitments and revised academic schedules of students and embeds a more power packed and intensive course in short period of time.
  • Keeping the enthusiasm and timelines of students in mind, the programme helps students ideate, validate, iterate and adapt at a faster pace, thereby instilling actionable proactivity in students
  • COVID 19 has changed the world and the uncertainties are never more prevalent than now. The need for innovators and entrepreneurially oriented individuals is higher than ever before. This programme is helpful in imbibing key skills that will help the students to identify and exploit the opportunities that the new world unveils in the near future. This programme could help the students shape their career strongly than any other time.
  • Supporting and handholding participants in creating an MVP, detailed Business Plan and Investor Deck based on their individual ideas.
  • Equipping participants with key concepts, knowledge, toolkits, frameworks and exercises in Entrepreneurship.
  • Helping participants evaluate and validate business potential of their ideas and to create business pitches through practical and application exercises.
Programme Deliverables
  • EEP Completion Certificate by ISB
  • Personalized mentoring
  • Learn from ISB faculty and entrepreneurs
  • Interactive self-paced online courseware
  • Be an integral part of innovation workshops
  • Build your own functional prototype and business plan
  • Top three teams will win cash prizes up to INR 2,00,000/-
Course Outline & Learning Objectives
PhaseS. No.ModuleKey HighlightsExpected Outcome
11Introduction to entrepreneurship
  • Programme introduction, expectation setting, participation guidelines
  • Guidelines for certification
Understand format, expectations, navigation, etc.
2Entrepreneurial mindset
  • Entrepreneurial thinking, orientation, values and thought process
  • Value creation as entrepreneurial goal
Participants learn and imbibe key entrepreneurial thought processes and values.
3Problem identification and validation
  • 5 Whys, Perito chart, Fishbone/Ishikawa diagram
  • Breakdown problem into key assumptions
  • Validate riskiest assumptions
  • Lean canvas and experimentation
  • Develop ability to dive deep into problem through root-cause analysis.
  • Identify problem indicators and turn observations to insights
  • Develop validation through testing attitude
4Target customer/User description
  • User archetyping models (ex:  say/think/feel/do, etc.)
  • User research and interviewing
  • User persona building and discovery
  • Examples
  • Understand users/customers deeper and better in behavior and action
  • Develop user/customer obsession
5Ideation techniques
  • Ideation of potential solutions using design tools (ex: design innovation)
  • Design thinking process (empathize, define, ideate, prototype, test)
Understand ideation processes/strategies and apply to validated problem
26Power of technology
  • Technology driven solutions
  • Embedding digital technologies into solutions
Understand disruption through technology in business products and services
7Value proposition canvas
  • Value proposition canvas
  • Examples
Learn & apply value proposition canvas to idea/user for further refinement
8Solution prototyping
  • MVP, low fidelity prototyping tools (blueprint, wireframes, etc.)
  • Iterative solution development using lean
  • Examples, frameworks, sources to develop low fidelity prototype
Develop low fidelity prototype and MVP for solution.
9Solution testing and iteration
  • Solution testing frameworks
  • Observation, feedback & insight collection
  • Incorporating feedback for further development from focus and control groups
  • Understand different testing frameworks
  • Develop suitable testing for proposed solution
10Business model canvasBusiness model canvasUnderstand business model canvas in detail and apply to personal idea.
311Basics of market segmentation and sizing
  • What is market/customer segmentation?
  • Total and addressable market
  • Clearly identify and classify customers and market (local and global)
  • Apply market segmentation to the solution
12Go to market strategy
  • Components of go-to-market strategy (barriers to entry, market size, complexity, sales channels, value chain etc.)
  • Growth hypothesis
  • Customer learning journey
  • Understand nuances of value chain
  • Develop a practical plan to take the product to the market
  • Forecast potential barriers and create strategies to overcome challenges.
13Revenue modelling
  • What is revenue model? Why?
  • Types of revenue/business models
  • Innovation in business modeling (ex: spotify) and swot/pest analysis
  • Understand revenue/business models
  • Identify and validate relevant revenue models
14Unit economics
  • Unit economics, cost structures.
  • Costing of solutions
Understand and apply detailed costing structures and unit economics to personal idea
  • Value pricing strategies (premium, skimming, etc.)
  • Customer price sensitivity, validation and feedback
  • Pricing structures and profit management
  • Learn pricing strategies and apply to idea/solution
  • Understand competitive pricing
  • Understand market viability and cost optimization
416Marketing 101
  • Marketing definition, strategies, tools
  • Digital marketing basics and tools
Understand basics of marketing and apply to idea
17Operations management
  • Operations cycle
  • Back-end and front-end operations
  • Efficiency management
Understand how to build seamless operations to ensure smoothest value delivery
18Supply demand managementSupply-demand analysisUnderstand supply-demand analysis and apply to solution
19Team formation and leadership
  • Competency driven team building
  • Finding hustlers, champions and gurus
  • Complementary v/s supplementary teams
  • Types & styles of leadership
  • Leadership principles, tools and challenges
  • Learn tools and techniques of team acquisition and management.
  • Identify personal leadership style and exercise leadership values and traits
20Business planDetailed business planUnderstand and develop detailed business plan (including key components)
21Presentation skills
  • Key business presentation skills
  • Body language
  • Business pitch deck
Understand key components of the pitch deck and presentation skills


  • All assessments are conducted online through online quizzes which are graded.
  • The students will work on the practicum components in teams, formed by ISB.
Success Stories
The Centre for Innovation and Entrepreneurship at Indian School of Business has been conducting a programme called Technology Entrepreneurship Programme. This programme started in 2014 and has seen four batches graduating with fifth batch underway. Below are some of the success stories of students who have undergone the programme:

Selection Procedure
The students will be evaluated based on their understanding of entrepreneurship and to test their imagination, creativity and problem-solving capabilities through the Entrepreneurship Assessment. Further, the list of shortlisted students (On the basis of their Entrepreneurship assessment scores) will be shared with their respective colleges and the students will have to make the payment using one of the following ways:
  1. The student can pay the fee directly to ISB using the payment link on the EEP website (Will be included shortly).
  2. The student can pay the fee to their respective colleges and the fee will be submitted by the college to ISB.
Programme Fee
The Programme fee is INR 80,000 per student plus GST @ 18%* (= INR 94,400/-)
*GST rates as applicable at the time of fee payment.

The programme fee covers:
  • Online courseware
  • Faculty costs
  • Guest speakers/Industry Mentors
  • Practicum component tools & delivery
  • Technology expenses
  • EEP course completion certificate
  • Graduation ceremony and events

  • Programme fee is a one-time payment, subject to admission, prior to the commencement of the course.
  • Programme fee does not include accommodation, travel, local conveyance or food.
  • If/When the workshops/events are held in ISB campus, the participants are required to make their own travel arrangements for the same.
  • Certificate will be provided upon successful completion of the programme. There is no participation certificate.      

Please find the Frequently Asked Questions (FAQs) here.
Other terms and conditions apply. For further details, please click here.

Contact Points

Jyoti Prakash Das
+91 97772 77797  
Seshadri Kannan
+91 98847 72362
Sushmitha Sundar
+91 99664 56742