Geetika Shah

Geetika Shah is Associate Director - Content Development and Training at the Centre for Learning, and Management Practice at ISB.

Geetika manages the case development and publishing efforts at the Centre. Leading and managing the Centre’s team of in-house and freelance writers, she helps in case development and preparing teaching materials that support the pedagogical and knowledge-creation objectives of the school. Working closely with faculty across disciplines at ISB, she has co-authored 25+cases which are at various stages of developing and publishing. Two of her cases were winners at international competitions - European Foundation for Management Development (EFMD) Case Writing Competition 2015 and Oikos Case Writing Competition 2016. Some of her published cases are available on Harvard Publishing and Ivey Publishing.  She has reviewed more than 150 cases and provided mentoring support and detailed feedback for improvement to several case authors. With her ample case development experience, Geetika conducts training workshops and webinars on case writing for Indian B-school faculty.

She has a Post Graduate Diploma in Management from the Indian Institute of Management, Bangalore. Before joining the Centre, she assisted faculty in teaching, course work and research at ISB. Prior to this, Geetika worked on the development and management of a business enterprise, database and tele-calling operations. She has also worked at D. E. Shaw India Software Pvt. Ltd., and ADP Wilco (India) Pvt. Ltd., Hyderabad. She was involved in their process improvement and software quality management initiative using the Software Capability Maturity Model (SEI – Carnegie Mellon University). Before this, she worked with Hindustan Thompson Associates (now JWT), Bangalore.