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Associate/Sr. Associate – Alumni Engagement
Job Title: |
Associate / Sr. Associate |
Function: |
Alumni Engagement |
Name: |
|
Location: |
Hyderabad/Mohali |
Reports to position: |
Manager/Sr. Manager |
Band: |
A4 |
Reportees to Position: |
NA |
|
|
Job Purpose |
1. Use their creative abilities to conceptualize and execute design ideas 2. Work in line with digital initiatives of the School, he/she should support in designing and communicating all marketing and branding efforts for the Alumni Engagement department |
Job Outline |
· Ideate and execute design concepts and marketing materials like campaign, emailers, social media posts, infographics, newsletter layouts and imagery, presentations, promotional videos, and other visual layouts using platforms like Adobe Suite, CRM systems, etc. · Video creation/editing using Adobe premiere pro/Coral video studio or equivalents · Conform to brand standards for consistency in visual identity, messaging and positioning; creatively and consistently reflect ISB’s brand identity · Create superior, original designs, and sample layouts based on knowledge of layout principles and aesthetic design concepts for creatives and have awareness of current trends in the digital space · Execute with agility, ability to think creatively and contribute ideas for campaign with quick turnaround · Identify creative content style that engages and influences on various online platforms · Supporting and organizing online and on-ground School and Alumni events · Support webinars/virtual roundtables over online platforms in coordination with the IT/AV team · Should be willing to work over weekends/late nights and travel for alumni events · Additional support to the team across initiatives as and when required
|
Job Specification |
||
Knowledge: |
Qualification |
Graduate/Post-Graduate with certification in Adobe Creative Suite and Web Design |
Skills: |
Technical |
Well versed with Adobe Creative Suite, MS Office, Mail Chimp, Frontpage, HTML/HTML5, CSS, Webpage design and Photoshop, Mail Merge, Hitfilm pro/Coral Video, CRM systems |
|
Behavioural |
Good communications skills, both oral and written, are required. Team Player, good coordination skills, exceptionally well organized and responsible, ability to work independently and execute tasks end to end, self-motivated, willing to work extra hours and should be able to work in ambiguity and uncertainty, attention to detail. |
Experience: |
Preferably two years of work experience and exposure to work with multiple stakeholders |
Job Interface/Relationships: |
|
Internal |
External |
|
|
S.No. |
Key Responsibilities |
% Time Spent |
1 |
Creating/editing creatives/videos for all initiatives and events including website |
60% |
2 |
Designing and supporting social media marketing campaigns |
30% |
3 |
Inter and intra department support |
10% |
S.No. |
Key Result Area |
Key Performance Indicator |
Measure |
Weight |
1 |
Creating/editing creatives/videos for all initiatives and events including website |
Timely, neat and relevant designs as per brand guidelines Designing of relevant and attractive web pages |
Capturing all the relevant information in creatives/videos Impactful and timely designs to be delivered |
60% |
2 |
Designing and supporting social media marketing campaigns
|
Designing campaigns with contemporary designs to ensure higher engagement across platforms and delivering them with stipulated timelines |
Increased participation of alumni Increase in click /open rates Increase in the number of impressions |
30% |
3 |
Inter and intra department support |
Support across any other extra initiatives as and when required |
Timely support |
10% |
Email us at
Timings
Monday- Friday, 08:00 to 18:00