Job Title:

Associate Director

Function:

Marketing/Admissions

Name of Job Holder:

Location:

Hyderabad

Reports to position:

Director – Admissions & Financial Aid

Band:

A2

Reportees to Position:

Manager, Associate, fixed term employees

Job Purpose

To plan and execute the admission strategy for PGP suite of programs ensuring quality of students as well as meeting topline targets w.r.t fees revenues.

Job  Outline

The incumbent is responsible for attracting a superior quality of students into PGP suite of programs every year, ensuring the goals of class size and qualityare met.

To meet the above objective, the incumbent will have to strategize and develop marketing plans, drive marketing activities and admission processes in a cost-effective manner.  S/he will need to capitalize on all opportunities, budget and resources available with the School, its alumni, and students to not only generate leads but also get enough people to apply for the program, accept offers and graduate.  In doing so, s/he will have to structure effective marketing campaigns and manage the lead conversion process and facilitate the admissions process.

The incumbent will oversee all the marketing activities and track their effectiveness and undertake necessary course correction as needed. As the budget is limited, it is important to design marketing plans to achieve maximum benefits. Therefore, it is imperative that the person be aware of various push and pull marketing strategies, execute them and ascertain their effectiveness. The incumbent needs to be well versed in digital marketing strategies and be able to leverage various channels for targeted outcomes. Also, the person should be aware of the lead management systems and principles and have an in depth understanding of B2B sales.

The incumbent needs to oversee the entire application process so that the target number of quality applications are met and are submitted on time. S/he also needs to actively monitor and step-in as required in this process to ensure that applicants get the necessary support.

S/he needs to be aware of other competitive offerings in the market, both domestic and foreign, and suggest changes to the strategy as and when required, including changes in the programme to maintain ISB’s competitive edge.

S/he will work towards a defined and measurable outcome, further detailed in individual KPIs, formulated year on year, given the business environment.

Job Specification

Knowledge / Education

Specific Skills

Desirable Experience

Post Graduate in Management/MBA from Tier-1 top-ranked B-school

Prospecting, focused selling, Persistence, superior listening and mentoring skills, Digital marketing, Tele Sales Team Management, Relationship Management, budget management, Influencing and Networking skills, Excellent Communication and Interpersonal skills, Business development at

CXO level, Team Management. Exceptional presentation skills

14+ years

Job Interface/Relationships:

Internal

External

• Students
• Dean’s Office, CEE, Development, Program delivery team, Alumni Relations, Marketing and Communication, CAS
• HR, Finance, Commercials
• PGP/PGPMAX/MFAB admissions team
• Admission committees

• Alumni
• Industry bodies
• Community groups

S.N

Key Responsibilities

% Time Spent

1

To strategize and execute marketing plans for lead generation

30%

2

To engage in lead conversion activities (infosessions, one-on-one meetings etc.,) and digital marketing efforts

30%

3

To ensure target class size of desired quality

40%

Total Time Spent on All Responsibilities

100%

Any Other Significant Input

The incumbent should be collaborative in his or her approach and committed towards working with other stakeholders in delivering the expected results. This role requires extensive travel and work on weekends.