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Job Title: |
Manager |
Function: |
Digital Marketing |
Name of Job Holder: |
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Location: |
Mohali |
Reports to position: |
Associate Director, AMP-AFA |
Band: |
A3 |
Reportees to Position: |
Assistant Manager DM AMP |
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Job Purpose |
This person is responsible for developing, implementing and lead online campaigns and strategies to support and promote the AMP programs Marketing/Outreach activities. The person plays a major role in enhancing brand awareness and media planning within the digital space as well as driving website traffic, acquiring and retaining prospective candidates.
The role comes with the following major responsibilities:
· Lead the AMP AFA Digital Marketing Team · Drive User Retention, Engagement & Revenue using CRM channels. · Plan digital marketing campaigns, report generation and analytics · Strategies social media presence across all digital channels · Measure and report performance of various digital marketing campaigns; and assess effectiveness against goals · Identify trends, and optimize performance based on insights and media planning · Implementing automation, Chatbot and SEO · Collaborate with internal teams to achieve objectives
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Job Outline |
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Job Specification |
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Knowledge / Education |
Specific Skills |
Desirable Experience |
Masters degree and/or Degree in Digital Marketing from a top tier institution
Degree in advertising, marketing, or other business-related field and certification in digital marketing (Google Certified Professional) is preferred.
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Demonstrated ability to drive successful digital campaigns
Drive User Retention, Engagement & Revenue using CRM channels
Implementing automation, Chatbot and SEO
Excellent attention to detail, organisation skills, and articulate ideas clearly.
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8-10 years of experience into the core digital marketing field and experience with premier organizations in the education industry
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Job Interface/Relationships: |
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Internal |
External |
- AFA-AMP Admission Team - Alumni Engagement Team - Marketing and Communications - External relations - Corporate Relations - Research Centres - Certification Programmes team - Manager Academics - Manager Administration
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- Prospective aspirants - Industry leaders and HR heads - Alumni - Guest speakers - Visiting faculty - Industry Connects - Clients
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S.N |
Key Responsibilities |
% Time Spent |
1 |
SEO and Backlinks, PPC, GDN, SEM, Branding, Tag Management, CRM software, Video marketing and overseeing Social Media strategies planned
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40% |
2 |
Email Marketing, SMS, Remarketing, Web Analytics, Organic Social Media, Website Management |
30% |
3 |
Implementing automation, Chatbot and SEO
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10% |
4 |
Optimisation of campaigns, multi-variant testing in G Ads (PPC) and leading social media campaign initiatives
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10% |
5 |
Media and content planning: Brand building, UI and UX and Adobe creative Cloud
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10% |
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Total Time Spent on All Responsibilities |
100% |
Any Other Significant Input |
Work on weekends/holidays/travels will be required to meet the targets. |
Email us at
Timings
Monday- Friday, 08:00 to 18:00