Job Title:

Manager

Function:

Digital Marketing

Name of Job Holder:

Location:

Mohali

Reports to position:

Associate Director, AMP-AFA

Band:

A3

Reportees to Position:

Assistant Manager DM AMP

Job Purpose

This person is responsible for developing, implementing and lead online campaigns and strategies to support and promote the AMP programs Marketing/Outreach activities. The person plays a major role in enhancing brand awareness and media planning within the digital space as well as driving website traffic, acquiring and retaining prospective candidates.

The role comes with the following major responsibilities:

·         Lead the AMP AFA Digital Marketing Team

·         Drive User Retention, Engagement & Revenue using CRM channels.

·         Plan digital marketing campaigns, report generation and analytics

·         Strategies social media presence across all digital channels

·         Measure and report performance of various digital marketing campaigns; and assess effectiveness against goals

·         Identify trends, and optimize performance based on insights and media planning

·         Implementing automation, Chatbot and SEO

·         Collaborate with internal teams to achieve objectives

Job  Outline

1. Should have strong knowledge on majorly used Digital Marketing tools, Concepts and Strategies.
2. Hands-on experience with SEO, PPC, GDN, SEM, Branding, Email Marketing, SMS, Remarketing, Web Analytics, Organic Social Media, Website Management, Tag Management, CRM software, Video marketing.
3. Should have proven success designing and running conversion rate optimisation experiments, multi-variant testing in G Ads (PPC), Facebook, LinkedIn and Twitter.
4. Excellent verbal, written, and interpersonal communication skills--you will be working with other teams every day.
5. Excellent attention to detail, organisation skills, and articulate ideas clearly and concisely.
6. Should be working under pressure and agile situations.
7. An understanding about designing, branding building, UI and UX would be preferred.
8. Candidate should have a strong grip on the Education industry.
9. Having Adobe Experience Cloud knowledge is an added advantage.
10. Exceptional follow-through, personal drive, and the desire to make a difference
11. Positive attitude with a willingness to think out of the box and
12. Ability to adapt, switch gears, and thrive in a fast-paced environment.

Job Specification

Knowledge / Education

Specific Skills

Desirable Experience

Masters degree and/or Degree in Digital Marketing from a top tier institution

Degree in advertising, marketing, or other business-related field and certification in digital marketing (Google Certified Professional) is preferred.

Demonstrated ability to drive successful digital campaigns

Drive User Retention, Engagement & Revenue using CRM channels

Implementing automation, Chatbot and SEO

Excellent attention to detail, organisation skills, and articulate ideas clearly.

8-10 years of experience into the core digital marketing field and experience with premier organizations in the education industry

Job Interface/Relationships:

Internal

External

-   AFA-AMP Admission Team

-   Alumni Engagement Team

-   Marketing and Communications

-  External relations

-   Corporate Relations

-   Research Centres

-   Certification Programmes team

-   Manager Academics

-   Manager Administration

-   Prospective aspirants

-   Industry leaders and HR heads

-   Alumni

-   Guest speakers

-   Visiting faculty

-   Industry Connects

-   Clients

S.N

Key Responsibilities

% Time Spent

1

SEO and Backlinks, PPC, GDN, SEM, Branding, Tag Management, CRM software, Video marketing and overseeing Social Media strategies planned

40%

2

Email Marketing, SMS, Remarketing, Web Analytics, Organic Social Media, Website Management

30%

3

Implementing automation, Chatbot and SEO

10%

4

Optimisation of campaigns, multi-variant testing in G Ads (PPC) and leading social media campaign initiatives

10%

5

Media and content planning: Brand building, UI and UX and Adobe creative Cloud

10%

Total Time Spent on All Responsibilities

100%

Any Other Significant Input

Work on weekends/holidays/travels will be required to meet the targets.