Job Title:

Manager

Function:

Outreach/Industry Relations

Reports to position:

Associate Director

Location:

Hyderabad

Reportees to Position:

None or Associate

Band:

A3

Job Purpose

·         Responsible for building B-B/B-C connects with the industry for AMPBA’s Capstone projects, short-term seminars/workshop/Roundtables.

·         Responsible for IIDS branding

·         Planning and delivery of events, outreach activities, new initiatives, supporting alumni engagement and industry relations for the IIDS Lab.

·         Designing and implementing a strategic marketing and sales plan that expands IIDS customer base and ensure it’s strong presence in the industry.

Job Outline

·         The incumbent is responsible for generating and converting leads from (or managing existing relations with B-B, B-C, ISB Alumni, AMPBA Alumni etc.) programme aspirants, potential project sponsors, alumni, etc.

·         Responsible to tie-up with industry for capstone projects.

·         Design and implement a strategic business plan that expands IIDS customer base and ensure it’s strong presence in the industry.

·         Build and promote strong, long-lasting customer/participants relationships (Alumni, B-B, B-C) by partnering with them and understanding their needs.

·         Present sales, revenue and expenses reports and realistic forecasts to the management team

·         Deploying successful marketing campaigns from ideation to execution.

·         Developing strategies and tactics to boost the IIDS reputation and drive qualified traffic

·         Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

·         Produce valuable and engaging content for our website and blog that attracts and converts our target groups

·         Build strategic relationships and partner with key industry players, agencies and vendors

·         Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

·         Analyze consumer behavior and adjust email and advertising campaigns accordingly

·         Responsible for organizing events(Conference/Summits/Workshop/Round- Tables/Seminar)

·         The incumbent should have prior exposure to IT/ITES or analytics industry. The incumbent needs to be well versed in CRM databases, digital marketing strategies and be able to leverage various channels for brand awareness. S/he will coordinate with respective teams (Digital Marketing, Executive Education, Alumni office, etc.) for various activities.

Job Specification

Knowledge / Education

Specific Skills

Desirable Experience

Technical and Management education from a reputed institute with good knowledge of data science industry.

·   Knowledge of or exposure to IT/ITES and data science/business analytics industry.

·   Excellent communication and interpersonal skills,

·   Excellent networking, influencing & negotiation skills,

·   Sense of customer relationship, business development opportunities,

·   Ability to manage multiple tasks and with multiple stakeholders at the same time,

·   Excellent in coordination & attention to details.

·   Prior exposure to digital marketing will be added advantage.

4-12 years (client relations, techno- functional)

Job Interface/Relationships:

Internal

External

§   AFA-AMP Admission Team

§   Alumni Engagement Team

§   Marketing and Communications

§   External relations

§   Corporate Relations

§   Research Centres

§   Certification Programmes team

§   Manager Academics

§   Manager Administration

§   Prospective aspirants

§   Industry leaders and HR heads

§   Alumni

§   Guest speakers

§   Visiting faculty

§   Industry Connects

§   Clients

Sr.

No.

Key Responsibilities

% Time Spent

1

·         Design and implement a strategic business plan that expands IIDS customer base and ensure it’s strong presence in the industry.

·         Source Capstone Projects from industry and Liaison between ISB and project sponsors along with ensuring the publication of outcomes.

·         Coordinate with Industry Speakers series and strengthen the collaboration with visitors through research/consulting projects,

executive programmes, invited talks, etc.

30%

2

·         Responsible for generating and converting leads from (or managing existing and building new relations with B-B, B-C, ISB Alumni, AMPBA Alumni etc.) programme aspirants, potential project sponsors, alumni, etc.

·         Market short-term programmes such as workshop/seminars/round-tables/summits/conferences etc. and increase market awareness.

·         Present sales, revenue and expenses reports and realistic forecasts to the management team.

30 %

3

·         Developing strategies and tactics to boost the IIDS reputation and drive qualified traffic.

·         Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

·         Analyze consumer behavior and adjust email and advertising campaigns accordingly.

·         Manage Social handles, and intranet portals of IIDS Lab and AMPBA.

·         Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

·         Analyze consumer behavior and adjust email and advertising campaigns accordingly

20 %

4

·         Build relationships with external stakeholders with respect to AMPBA programme (Alumni Mentorship Programme)

10 %

5

·         Organize Alumni city-wise meet ups, alumni events and alumni involvement in different activities.

·         Consolidate/develop material for Newsletter and other reports and Manage from designing to publication of Newsletters.

10 %

Any Other Significant Input

Work on weekends/holidays/travels will be required to meet the targets.