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Job Title: |
Manager |
Function: |
Outreach/Industry Relations |
Reports to position: |
Associate Director |
Location: |
Hyderabad |
Reportees to Position: |
None or Associate |
Band: |
A3 |
Job Purpose |
· Responsible for building B-B/B-C connects with the industry for AMPBA’s Capstone projects, short-term seminars/workshop/Roundtables. · Responsible for IIDS branding · Planning and delivery of events, outreach activities, new initiatives, supporting alumni engagement and industry relations for the IIDS Lab. · Designing and implementing a strategic marketing and sales plan that expands IIDS customer base and ensure it’s strong presence in the industry. |
Job Outline |
· The incumbent is responsible for generating and converting leads from (or managing existing relations with B-B, B-C, ISB Alumni, AMPBA Alumni etc.) programme aspirants, potential project sponsors, alumni, etc. · Responsible to tie-up with industry for capstone projects. · Design and implement a strategic business plan that expands IIDS customer base and ensure it’s strong presence in the industry. · Build and promote strong, long-lasting customer/participants relationships (Alumni, B-B, B-C) by partnering with them and understanding their needs. · Present sales, revenue and expenses reports and realistic forecasts to the management team · Deploying successful marketing campaigns from ideation to execution. · Developing strategies and tactics to boost the IIDS reputation and drive qualified traffic · Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis. · Produce valuable and engaging content for our website and blog that attracts and converts our target groups · Build strategic relationships and partner with key industry players, agencies and vendors · Measure and report on the performance of marketing campaigns, gain insight and assess against goals. · Analyze consumer behavior and adjust email and advertising campaigns accordingly · Responsible for organizing events(Conference/Summits/Workshop/Round- Tables/Seminar) · The incumbent should have prior exposure to IT/ITES or analytics industry. The incumbent needs to be well versed in CRM databases, digital marketing strategies and be able to leverage various channels for brand awareness. S/he will coordinate with respective teams (Digital Marketing, Executive Education, Alumni office, etc.) for various activities. |
Job Specification |
||
Knowledge / Education |
Specific Skills |
Desirable Experience |
Technical and Management education from a reputed institute with good knowledge of data science industry. |
· Knowledge of or exposure to IT/ITES and data science/business analytics industry. · Excellent communication and interpersonal skills, · Excellent networking, influencing & negotiation skills, · Sense of customer relationship, business development opportunities, · Ability to manage multiple tasks and with multiple stakeholders at the same time, · Excellent in coordination & attention to details. · Prior exposure to digital marketing will be added advantage. |
4-12 years (client relations, techno- functional) |
Job Interface/Relationships: |
|
Internal |
External |
§ AFA-AMP Admission Team § Alumni Engagement Team § Marketing and Communications § External relations § Corporate Relations § Research Centres § Certification Programmes team § Manager Academics § Manager Administration |
§ Prospective aspirants § Industry leaders and HR heads § Alumni § Guest speakers § Visiting faculty § Industry Connects § Clients |
Sr. No. |
Key Responsibilities |
% Time Spent |
1 |
· Design and implement a strategic business plan that expands IIDS customer base and ensure it’s strong presence in the industry. · Source Capstone Projects from industry and Liaison between ISB and project sponsors along with ensuring the publication of outcomes. · Coordinate with Industry Speakers series and strengthen the collaboration with visitors through research/consulting projects, executive programmes, invited talks, etc. |
30% |
2 |
· Responsible for generating and converting leads from (or managing existing and building new relations with B-B, B-C, ISB Alumni, AMPBA Alumni etc.) programme aspirants, potential project sponsors, alumni, etc. · Market short-term programmes such as workshop/seminars/round-tables/summits/conferences etc. and increase market awareness. · Present sales, revenue and expenses reports and realistic forecasts to the management team. |
30 % |
3 |
· Developing strategies and tactics to boost the IIDS reputation and drive qualified traffic. · Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis. · Analyze consumer behavior and adjust email and advertising campaigns accordingly. · Manage Social handles, and intranet portals of IIDS Lab and AMPBA. · Produce valuable and engaging content for our website and blog that attracts and converts our target groups. · Analyze consumer behavior and adjust email and advertising campaigns accordingly |
20 % |
4 |
· Build relationships with external stakeholders with respect to AMPBA programme (Alumni Mentorship Programme) |
10 % |
5 |
· Organize Alumni city-wise meet ups, alumni events and alumni involvement in different activities. · Consolidate/develop material for Newsletter and other reports and Manage from designing to publication of Newsletters. |
10 % |
Any Other Significant Input |
Work on weekends/holidays/travels will be required to meet the targets. |
Email us at
Timings
Monday- Friday, 08:00 to 18:00