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Job Title: |
Sr. Associate |
Function: |
Digital Marketing |
Name of Job Holder: |
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Location: |
Hyderabad |
Reports to position: |
Manager, AMP-AFA |
Band: |
A4 |
Reportees to Position: |
None |
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Job Purpose |
This person is responsible for developing, implementing and managing online campaigns and strategies to support and promote the AMP programs Marketing/Outreach activities. The person plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring prospective candidates.
The role comes with the following major responsibilities:
· Plan digital marketing campaigns, report generation and analytics · Design, build and maintain social media presence across all digital channels · Measure and report performance of various digital marketing campaigns; and assess effectiveness against goals · Identify trends, and optimize performance based on insights · Email automation · Collaborate with internal teams to achieve objectives
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Job Outline |
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Job Specification |
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Knowledge / Education |
Specific Skills |
esirable Experience |
Masters degree and/or Degree in Digital Marketing from a top tier institution |
Demonstrated ability to drive successful digital campaigns |
Minimum 4-7 years of functional experience with premier organizations
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Job Interface/Relationships: |
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Internal |
External |
- AFA-AMP Admission Team - Alumni Engagement Team - Marketing and Communications - External relations - Corporate Relations - Research Centres - Certification Programmes team - Manager Academics - Manager Administration
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- Prospective aspirants - Industry leaders and HR heads - Alumni - Guest speakers - Visiting faculty - Industry Connects - Clients
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S.N |
Key Responsibilities |
% Time Spent |
1 |
-Plan, monitor, execute, optimise campaigns on PPC, Social media on a daily basis.
-Create, maintain and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting
-Generate website & app traffic/searches with multi-channel & testing approach.
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30% |
2 |
-Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth.
-Setting up attribution models, multi-channel tracking, and quality of leads.
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10% |
3 |
-Email automation, creating emailer/newsletters, verification and cleansing email to reduce bounce rate
-Generating email campaign reports
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20% |
4 |
- Run an effective SEO strategy via technical, site audits, keywords, links.
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10% |
5 |
-Develop a robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimise and improve our marketing investments.
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10% |
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Total Time Spent on All Responsibilities |
100% |
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Any Other Significant Input |
Work on weekends/holidays/travels will be required to meet the targets. |
Email us at
Timings
Monday- Friday, 08:00 to 18:00