Digital and social media hold the keys to marketing most effectively and efficiently today and in the future. Succeeding in this complex and noisy arena requires an understanding of the best practices of these new media keeping customer centricity and competitive advantage as its guiding principles.
This programme has been designed to introduce you to the top-level strategies used by businesses for marketing across social and digital media. You will also learn how to deploy advanced analytics tools to drive more intelligent marketing. You will master measurement to assess campaign success by tapping into today’s mega-trends.
Attending this programme will help you master powerful tools like A/B testing, digital attribution, social listening, big data and the social graph for external and internal business innovation. You will understand how to critically examine how to deploy AI and Machine Learning to predict user behaviour to drive business outcomes.
Our Executive education is redesigned for a radically different world. This programme blends the rigour of the rich and advanced curriculum by our global faculty with the ease and flexibility of digital learning. Leveraging digital platforms, we will provide real-time learning so you can immediately apply many advanced skills, relevant for the uncertain times we live in.
Professor Viswanathan received his PhD from the University of Minnesota, Twin Cities and his undergraduate from BITS, Pilani. His research work focuses on the role of distribution channels, B2B relationships, sales force compensation and its impact on marketing mix elements like prices and assortments. His work has been published in premier marketing journals and he has consulted with companies spanning a wide range of industries including retail, insurance and healthcare.
Sudhir’s research focuses on combining data with econometric and statistical methods to explain phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets and the performance, productivity and benchmarking of salesforce organisations.
Professor Manish was recently recognised as one of the most prominent data science academicians in India. His research articles have been published in leading academic journals, books chapters and popular media. He has developed theoretical models for optimally pricing fast-moving consumer goods under competition and nonlinear pricing for subscription models.
Lead decisively in an uncertain world.
Live Virtual Programmes
Enhance your managerial effectiveness
Gain hands-on proficiency in data-driven decision-making with no prior coding experience required
Live Virtual Programmes
Transform traditional business models with emerging technologies