About Programme

In the modern world, competitive emphasis is shifting from products to data. Data is not just about supporting products but is a competitive weapon and a revenue generator in its own right. Unlocking this new value of data necessitates traditional businesses to shift their focus from industries to digital ecosystems. Just as industries amplify the value of products, digital ecosystems amplify the value of data. Refocusing a firm’s competitive strategy from products and industries to data and digital ecosystems requires major changes in prevailing business models.

This programme will show you how to effectively implement the changes necessary for digital transformation. You will learn how to lay the blueprint for innovation with entrepreneurial leadership supported by a strong organisational culture of innovation. The programme will also show you how to generate deep, actionable insights that allow you to embark on ambitious projects with the right mindset and skills to lead disruptive projects

Programme Start Date & Duration


Programme Fee


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How does this Live Virtual programme help?

Executive education redesigned for a radically different world. This programme blends the discipline of the on-campus experience that ISB is renowned for with our global faculty and advanced curriculum. You will gain immediately applicable advanced skills, relevant for the uncertain times we live in.

LIVE Virtual Classrooms

Experience a new way of immersive learning through group discussions, case reviews, peer networking and engaging dialogues.


Gain an official certificate awarded by the Centre for Executive Education at ISB, recognised by executives and employers for its world-class education.

Research-Based Teaching

Learn at India’s most research-productive B-School. Gain from the advanced, up-to-date research being conducted by world-class faculty at ISB.

Alumni network

Expand your network with ISB’s 40,000+ high-performing alumni community. Join this group of senior executives and entrepreneurs spread across the entire world.


Learn how to deliver added value to all partners and stakeholders while you juggle the new work-life balance from the safety of your home.

Real-world application

Learn real-world skills that you can immediately apply to push the innovation agenda at your organisation, giving it a distinct advantage over competitors

Who should attend?

Senior executives responsible for shaping and driving overall corporate and digital strategy will benefit from attending this programme. Directors, vice presidents, senior managers and project team members who are responsible for formulating and driving innovation, and transformation strategies across business units, products and functions will gain valuable skills and tools. The strategic orientation of this programme will immensely benefit individuals who have a passion for digital and whose roles, and projects are becoming strategically critical for their organisations.


  1. Understand how traditional firms can tailor digital ecosystems to their business needs
  2. Develop strategies to harness new innovation opportunities offered by digital 
  3. Learn the characteristics of digital disruption and how to insulate firms from it 
  4. Leverage customers and employees for new growth opportunities in the digital world
  5. Dissect and enrich your digital innovation projects with fresh insights and thinking
  6. Replicate innovations and sustain growth through entrepreneurial leadership

Module 1

  • What is a Digital Platform? How does it unlock the value of data?
  • How have Platforms evolved? (e.g. from the early days of Amazon.com to the modern Alexa)
  • What drives competitive advantage in Platform businesses? What role does data play in it? How are digital platform businesses different from traditional product or service value chain based business models?
  • How do the digital natives use APIs?
  • What are digital ecosystems? How do traditional firms engage with them?
  • How are digital ecosystems different from industries? How do they amplify the power of data?
  • How can we construct our digital ecosystems? How do we compete in them? (Introducing the central framework for a digital strategy: Digital Ecosystems as a combination of Production and Consumption Ecosystems)

Module 2

  • What is the phenomenon of disruption?
  • How Monkeys are able to disrupt Gorillas through innovation and fewer resources?
  • What classic mistakes do Gorillas make to allow disruption to happen?
  • How can Gorillas avoid disruption?
  • How can Chimpanzees—those that are caught in the middle— succeed? 




Module 3

  • What is inter-generational change and how can firms die during that disruptive period?
  • What are the uncertainties that accompany inter-generational change?
  • What are the mythologies that surround radical innovation?
  • What is the role of incremental innovation to drive enterprise change?
  • How do you know if the “core” of the enterprise needs to be changed?
  • How can you turn around a firm in a dying industry?
  • How can a firm get out of a crisis?
  • How to use customer experience as a key weapon for enterprise transformation?
  • How to use speed as a strategic weapon for change?
  • How can digital transformation help in business model innovation?
  • Innovation Project Management – Agile (Start Small) vs Waterfall (Big Bang)

Module 4

  • How are production ecosystems different from value chains?
  • How to unlock value of data from production ecosystems?
  • How to extend value chains into digital platforms?
  • How to pick the right kind of digital platform for your business?
  • How to use them to innovate with data?

Module 5

  • What is a digital competitive strategy?
  • How is it different from traditional product-driven strategies?
  • How do we pick the right digital competitive strategy for our business?
  • How do we chart and execute a digital transformation journey for our business?
  • Applying the programme learning to the participants’ enterprises
  • Creating an action-plan for executives

Lead disruptive innovation with deep insights.

Lead decisively in an uncertain world.

Meet the faculty


Mohan Subramaniam


Professor Mohan Subramaniam specialises in the areas of global strategy, managing multinational companies and the strategic management of knowledge and innovation. His more recent work includes new strategic frameworks for the digital economy and ecosystems. His research appears in several leading management journals including the Academy of Management Journal, Strategic Management Journal, Journal of Management Studies, Journal of International Business Studies, the Journal of Management, and Harvard Business Review


Jay Rao

Dr Jay Rao Dr Rao has extensive experience in teaching executive education programmes in the areas of innovation, implementation of innovation initiatives within firms, corporate entrepreneurship, and customer experience innovation. Dr Rao has worked with some of the world’s elite organisations like Novartis, Fresenius Medical Care, Pernod Ricard USA, Covidien, BBVA, BAE Systems, U.S. Navy, SABIC, Citizens Bank, Merck, Masco Corp., Scottish Enterprise, Innovation Norway, North Atlantic Capital, EMC, GlaxoSmithKline, Scania and others. Dr Rao also teaches two elective courses in the Babson MBA programs (1) Leading Innovation: Gorillas, Chimps & Monkeys and (2) #CX #UX #DX Innovation. He also teaches extensively in the Babson Executive Education programs.