World-spanning tech businesses of the past 2 decades prove one point beyond debate – data is the new oil and analytics is the new engine powering this world. The biggest unicorns of the world like Google, Facebook, Amazon, Netflix and more have built their entire business around leveraging analytics to make sense out of big data.
Working in tandem, analytics and big data are fundamentally reshaping how businesses operate. The technologies hold the potential to exponentially improve the decision-making process. Potential that forward-facing businesses are tapping into right now. Businesses that are leading with these pioneering technologies are realising cost efficiencies, are able to respond to both market and consumer needs better and are becoming more competitive than they have ever been.
This programme will challenge participants to understand how they can unlock extraordinary value for their business. You will learn to break the ‘enigma barrier’ that new technologies like analytics pose and understand the link between marketing strategy and data. You will also learn how to overcome organisational challenges to transform it into a data-driven business.
Executive education redesigned for a radically different world. This programme blends the discipline of the on-campus experience that ISB is renowned for with our global faculty and advanced curriculum. You will gain immediately applicable advanced skills, relevant for the uncertain times we live in.
Sudhir’s research focuses on combining data with econometric and statistical methods to explain phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets and the performance, productivity and benchmarking of salesforce organisations.
has research is at the intersection of consumer psychology, decision-making, statistics, marketing and computer science. His interests lie in the development of statistical models, methodologies, decision support systems to address marketing problems in value creation, value communication, customer acquisition, customer development, customer retention and the assessment of customer response to marketing.
Ashish has held senior leadership positions in both industry and academia, including Interim Dean (UTS Business School), Acting Head of Economics (UTS), and Professor and Head of School of Marketing at the Australian School of Business, Universty of New South Wales.
has two decades of senior leadership experience in diverse industries including consumer packaged goods (Unilever) and technology (Intel). His last corporate role was as Chief Marketing Officer (CMO) for Intel, South Asia. He has built a billion-dollar business, established three new categories, divested two businesses, managed 8 different distribution systems and nurtured and launched 12 different brands.
was recently recognised as one of the most prominent data science academicians in India. His research articles have been published in leading academic journals, books chapters and popular media. He has developed theoretical models for optimally pricing fast-moving consumer goods under competition and nonlinear pricing for subscription models.
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Close the gap between strategic intent and outcomes