About Programme

Behind each reinvention are strong entrepreneurial leaders who drive innovation and change. Effective leaders overcome daunting challenges during downturns to not just survive but to successfully turn around the fortunes of business following a downturn. This is nothing new.

History shows that crises and economic downturns are fertile grounds for creativity, innovation, entrepreneurship and entrepreneurial leadership. This programme will help leaders redouble their innovation efforts to change their competitive game in the market, both short term and long term. 

Programme Start Date & Duration


Programme Fee


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How does this Live Virtual programme help?

This programme will introduce methods and models that will help executives and leaders like yourself lead your teams through the Covid-19 crisis by empowering them to enable innovation. Packed with concrete action items, it will aid you in critically evaluating entrepreneurial leadership and enterprise issues that need you to extend beyond conventional thinking.

LIVE Virtual Classrooms

Experience a new way of immersive learning through group discussions, case reviews, peer networking and engaging dialogues.


Gain an official certificate awarded by the Centre for Executive Education at ISB, recognised by executives and employers for its world-class education. 

Research-Based Teaching

Learn at India’s most research-productive B-School. Gain from the advanced, up-to-date research being conducted by world-class faculty at ISB.

Alumni network

Expand your network with ISB’s 40,000+ high-performing alumni community. Join this group of senior executives and entrepreneurs spread across the entire world.


Learn how to deliver added value to all partners and stakeholders while you juggle the new work-life balance from the safety of your home.

Real-world application

Learn real-world skills that you can immediately apply to initiate transformation at your organisation, giving it a distinct advantage over competitors.

Who should attend?

The programme is best suited for CXOs responsible for growth and profitability; enterprise leaders responsible for innovation; senior leaders running growth projects and processes to scale up; and current and future leaders of the business.


  1. Master the ability to stay ahead of a crisis
  2. Gain the skills to stay agile at a chaotic time
  3. Develop mental models to spot opportunities with clarity
  4. Lead and refine organisational capacity for consistent innovation
  5. Plan the road ahead for more ‘Black Swan’ events

Module 1

  • How creativity flourishes under clearly defined constraints
  • Understand innovation, application, associative thinking, and positive deviance
  • Learn why innovation suffers during good times

Module 2

  • Understand the core concepts behind the phenomenon of disruption
  • How can Monkeys (small firms) with fewer resources disrupt Gorillas (large firms)?
  • How can Chimps (medium-size firms) survive in between the Monkeys and the Gorillas?

Module 3

  • What is inter-generational change and how can it make businesses go extinct?
  • What are the mythologies surrounding radical innovation?
  • How do you know if the core of the enterprise needs to change?

Module 4

  •  How can customer experience be used in enterprise transformation?
  •  How can digital transformation help in business model innovation?
  • How can businesses use speed as a strategy to get a firm out of a crisis? 

Module 5

  • What are the key tasks of a new incoming CEO?
  • Who do you listen to? Which executives do you retain? Who do you need to hire?
  •  What is the right pace of change to set the firm back on a growth trajectory?

Module 6

  • Map the innovation journey of an organisation during a crisis
  • Take charge during a time of crisis and bring order to the chaos
  • Learn how leaders perform during extreme stress 

Meet the Faculty

Dr Jay Rao 

Dr Rao has extensive experience in teaching executive education programmes in the areas of innovation, implementation of innovation initiatives within firms, corporate entrepreneurship, and customer experience innovation.

Dr Rao has worked with some of the world’s elite organisations like Novartis, Fresenius Medical Care, Pernod Ricard USA, Covidien, BBVA, BAE Systems, U.S. Navy, SABIC, Citizens Bank, Merck, Masco Corp., Scottish Enterprise, Innovation Norway, North Atlantic Capital, EMC, GlaxoSmithKline, Scania and others.

Dr Rao also teaches two elective courses in the Babson MBA programs (1) Leading Innovation: Gorillas, Chimps & Monkeys and (2) #CX #UX #DX Innovation. He also teaches extensively in the Babson Executive Education programs.