The ascent of digital technology is undeniable. It is often claimed that these advances are making humans redundant.
When it comes to sales growth however, the human element remains front and centre. Building high-performing teams that deliver sustainable growth is not easy. Leading a positive sales culture is essential to maximising your team’s potential.
This comprehensive programme will show you how to structure and scale your sales teams in a challenging environment. You will learn how to manage talent shortages, high turnover, intense competition and high-growth aspirations.
teaches executives at the Kellogg School of Management and at the Indian School of Business. He was also an Associate Professor of Marketing at Kellogg. He co-founded ZS Associates, the world’s leading sales and marketing consulting firm, in 1983, which now operates with over 1500 people across 19 offices in North America, Europe and Asia-Pacific.1
His role in the success of ZS was recognised by his induction into the Chicago Entrepreneurship Hall of Fame in 2005.
Prabhakant received his PhD from the University of Massachusetts and his BTech from IIT Kharagpur. Over the last 40 years, he has been a consultant, a teacher and an author.
Deliver value to your customers through effective product/service positioning and marketing strategies.
Benefit from a deeper understanding of social and digital media, terminology, tools and their application and mobile marketing.