Digital has completely upended the world of marketing. Separating the hype from the opportunity is a key problem facing senior marketing leaders.This programme will show you how to stay ahead of the curve with digital. Most importantly, the programme will teach you how to preserve and grow your most important asset – your customers.
1. You will learn to test, analyse and measure, the success of your marketing efforts across channels
2. You will also understand how to deploy AI and ML for better business outcomes
3. You will learn how to grow your customers
is an Assistant Professor of Marketing at the Indian School of Business (ISB). His work has been published in premier marketing journals and he has consulted with companies spanning a wide range of industries including retail, insurance and healthcare.
Deliver value to your customers through effective product/service positioning and marketing strategies.
Understand how to build a successful sales engine to improve the output of your sales teams.