About Programme

This programme provides insights and tools to bridge the gap between strategy formulation and real-life strategy execution. It will enable participants to identify common traps, balance rationality and emotion, and build the internal capabilities to implement their strategies successfully across cultures. Through this 3-day programme, multiple case studies will be discussed and assessed, using relevant frameworks, to gain holistic perspectives for strategy implementation.

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Key Learnings

1. Value Creation vs. Value Capture: An integrative framework

2. Strategy as a journey: Putting strategy into practice

3. Understanding the basic principles of cost and differentiation strategies, including the trade-off between them

4. Exploring and understanding the Strategy Canvas and Business Canvas

5. Recognising how resources and capabilities need to be upgraded or changed for strategies to succeed

6. How to deal with innovation: Value, Business Delivery System and Ecosystem Innovation

7. The role of culture across organisations and strategy

Who should attend?

Business heads who are responsible for strategy formulation and execution of their business units, Functional heads who are new to implementing strategy, or are moving into a more challenging implementation role.

Organisational Benefits

  1. Build an integrative framework for strategy formulation and execution 
  2. Create an organisational culture of putting strategy into practice 
  3. Recognise and allocate resources needed for strategy to succeed

Individual Benefits

  1. Become a driver of execution-focused organisational culture 
  2. Deliver impactful strategies that work in theory and in practice 
  3. Transform into a dynamic leader with invaluable, transferrable skills


Ishtiaq Pasha Mahmood

is a Professor at the NUS Business School. Here, he studies and works with multinational and indigenous organisations on their emerging market strategies. He holds a degree in economics from Oberlin College and a PhD from Harvard. His research focuses on the interface between firm strategy and innovation in the context of emerging markets in Asia. In the past, Ishtiaq worked as a Professor of Strategy and Asian Business at IMD in Lausanne, Switzerland, and was also the faculty advisory board for the Evian Group and the SONY Reverse Innovation Community (SRIC) in Tokyo. He has been collaborating with the Davos-based WEF as the co-curator for the ASEAN Transformation Map. He was honoured with the Faculty Pioneer Award by the Aspen Institute in Washington, D.C. The Financial Times dubbed his research on sustainable business models as the ‘Oscars of the business school world’. Also, Ishtiaq authored Fintech Innovation for Emerging Markets - the widely used case on bKash.

Day 1

  1. Introduction to Strategy: Value Creation vs. Value Capture 
  2. Value Creation vs. Value Capture: An integrative framework 
  3. Strategy as a journey: Putting strategy into practice Business Strategy (Group Work 1: How do you Create Value?) 
  4. Understand the basic principles of cost and differentiation strategies including the trade-off between them 
  5. Strategy Canvas

Day 2

  1. Implementation I (Group Work 2: How to Deliver Value?) 
  2. Recognise how resources and capabilities need to be upgraded or changed for strategy to succeed 
  3. Business Model Canvas Implementation II (Group Work 3: How to Achieve Organisational Alignment?) 
  4. Understand the importance of internal alignment 
  5. Star model

Day 3

  1. Innovation for the New World Order 
  2. Value Innovation 
  3. Business Delivery System Innovation 
  4. Eco System Innovation Does Culture Matter? 
  5. Understand the role of culture vs. institutions in driving why firms do what they do 
  6. National culture vs. organisational culture