This programme provides marketing professionals with a broad understanding of the challenges of this highly competitive market and sees these challenges through a customer-value lens.
The aim of this programme is to enable you to use marketing strategies and frameworks as a conduit for building relationships with customers: long-term profitable relationships. Through the course of this programme, you will explore various marketing strategies: from traditional marketing topics like consumer segmentation and product pricing to more contemporary focuses in the field of marketing: like managing customer experiences and new product innovation.
is a Marketing Educator. He is currently the Visiting Professor at the Indian School of Business, Hyderabad and other top business schools globally.
is Dean and Novartis Professor of Marketing Strategy and Innovation at ISB. He brings to the table 30 years of experience as academic administration. A highly cited scholar, he has published many research papers in top line journals.
Each programme varies, please find the information in the ‘download brochure’ section.
This information can be found in the brochure of the programme you’re looking at as every programme caters to a different audience.
Not necessary or required.
Yes. You will get a certificate of attendance and you’ll join a global Executive Education Alumni network with many professionals as members.
This programme is taught by renowned ISB resident and visiting faculty who have extensive international experience in researching and working with global organizations and bring in best-in-class examples and pertinent case studies.
The programmes go on for less than a week and it involves classroom lectures with experiential learning and peer to peer learning.
Class size varies but usually it is between 25 to 50 participants.
Yes. ISB, Centre for Executive Education offers online courses in finance, leadership, marketing, strategy and innovation for now.
Yes, we do offer custom programmes. Please write in to CustomExEd@isb.edu.
Yes, they are allowed but can be used only if required or asked by the professor.
We’ll acknowledge receipt of your application by email within 24 hours, providing it’s received during normal working hours (Monday to Friday, 09:00 to 05:00 IST).
We recommend you apply at least three months before the programme starts to guarantee your place. The application form will take approximately 30 minutes to complete.
Yes. To optimize the learning experience for you and your group, you will be expected to attend all programme sessions including group work and coaching sessions. You’ll also be expected to take part in peer-to-peer learning.
Our programmes are very intensive with classes and may have some networking dinners and get togethers that run late into the evening, so you’ll have limited time to spend with family. Hence, we do not encourage you to bring partners or family to campus for the duration of the programme.
No, there is no application fee for open programmes.
Admission requirements vary by programme and the "Who should attend" section on each program page gives you a clear idea of who is right for each program.
Yes. However, we encourage you to schedule a personalized consultation with the programme manager you have been in contact with to discuss your particular situation and help select a program that can best meet your professional goals.
No, there is no financial aid available for this programme.
It covers all required programme materials, refreshments and food. It also includes single-occupancy, executive housing accommodation on campus or a similar facility will be provided depending on the availability and access to a well-appointed gym with a swimming pool.
CC Avenues, DD, Cheque, Online Payments.
Payment is due upon acceptance into the program and before the start date.
Please send payment with the application form. Cheque/draft should be drawn in favor of “Indian School of Business” payable at Hyderabad. Please Note: Payment made 30 days before the programme start date can be made by cheque. Payment made less than 30 days before programme start date will require payment by Demand Draft. Request you to send the payment at least 20 days before the programme start date to initiate programme formalities. For TDS Certificate and Queries, Please write to firstname.lastname@example.org
Cancellation notification must be made in writing to Marketing Services.
In the event of participant cancellation, the following schedule will apply:
4 weeks before start date: No cancellation fee
2-4 weeks before start date: Half programme fee forfeiture
Less than 2 weeks before start date: Full programme fee forfeiture
Should we be unable to accept your application for any reason, your payment (cheque/draft) will be returned to you. In case of refunds of online payments, bank charges will be deducted.
No, if you are in residence, you will not need a car.
Each room has a private washroom, TV, Fruits, Snacks, Wifi.
It completely depends on the availability of rooms; It is advisable to request and seek permission from your programme coordinator with a valid reason in order to stay prior or after on campus. Last-minute requests may not be allocated.
Yes, majority of our participants, even those who are local, choose to live on campus during their program. It enrichens the learning experience and reduces the distraction of commuting to and from class each day.
Yes, there is an ATM in the Atrium-Main building.
Yes there is.
Yes there is.
Yes, we do have our in-house grocery house called Sampoorna inside the campus.
Understand how to build a successful sales engine to improve the output of your sales teams.
Benefit from a deeper understanding of social and digital media, terminology, tools and their application and mobile marketing.