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This programme provides marketing professionals with a broad understanding of the challenges of this highly competitive market and sees these challenges through a customer-value lens.
The aim of this programme is to enable you to use marketing strategies and frameworks as a conduit for building relationships with customers: long-term profitable relationships. Through the course of this programme, you will explore various marketing strategies: from traditional marketing topics like consumer segmentation and product pricing to more contemporary focuses in the field of marketing: like managing customer experiences and new product innovation.
Date & Venue
TBD | ISB, Hyderabad Campus
INR 1,75,000 +18% GST
Thank you for submitting your details. You will receive the brochure on your email shortly.
Customer-facing marketing processes for value creation
Designing and managing customer experiences
Challenges and implications of ‘connected customers’
Making customer-centricity profitable
Customer and brand equity
Developing sustainable competitive advantages in business
Managing the marketing mix in a competitive environment
Impact of marketing on profitability, growth, and risk
Changing roles and responsibilities of CMOs
Reflecting on the past shaping the future
Who should attend?
This programme is ideal for product managers and executives directly involved with marketing and planning to support/ grow their business function. Managers from non-marketing functions such as engineering, operations, sales, finance, R&D etc., involved with new product development or identifying newer channels for promotions will benefit from understanding the nuances of effective marketing strategies. We encourage companies to attend this programme as teams.
Reimagine the marketing function as a centre of value creation
Create experiences with customer-centricity baked into every step
Create brand equity by winning over your customers’ hearts
Recreate the marketing mix to serve a new customer world
Become a domain expert of the opaque marketing universe
Learn to show the value of the marketing instead of talking about it
Train yourself to look out for and stay a step ahead of fickle trends
Keep evolving as markets adapt to the needs of customers
is a Marketing Educator. He is currently the Visiting Professor at the Indian School of Business, Hyderabad and other top business schools globally.
is Dean and Novartis Professor of Marketing Strategy and Innovation at
ISB. He brings to the table 30 years of experience as academic administration.
A highly cited scholar, he has published many research papers in top line journals.