[{"text":"00N0I00000KT1fD","value":"utm_source"},{"text":"00N0I00000KT1fI","value":"utm_medium"},{"text":"00N0I00000KT1fN","value":"utm_campaign"},{"text":"00N0I00000KT1fS","value":"uterm"},{"text":"00N0I00000KT1md","value":"adgroupname"},{"text":"00N0I00000KT1mx","value":"keyword"},{"text":"00N0I00000KT1nR","value":"creative"},{"text":"00N0I00000KT1ng","value":"devicemodel"},{"text":"00N0I00000KT1nq","value":"placement"},{"text":"00N0I00000KT1ot","value":"target"},{"text":"00N0I00000KT1o0","value":"device"},{"text":"00N0I00000KT1o5","value":"network"},{"text":"00N0I00000KT1oA","value":"matchtype"},{"text":"00N0I00000KT1oF","value":"gclid"},{"text":"00N0I00000KT1nM","value":"campaignname"},{"text":"00N0I00000KT1n7","value":"term"},{"text":"00N0I00000KT1fS","value":"utm_term"},{"text":"00N0I00000KQo5v","value":"utm_content"},{"text":"","value":""}]
Ishu Jain is the Head of Central Analytics at Swiggy. She has over 16 years of diverse work experience in delivering analytical insights in companies like Dell, Genpact, Fractal, Target and Swiggy for business entities across geographies. Over the years, she has evolved as a domain agnostic analyst, trusted Leader and a constant learner.