Cookie Descriptions

Cookies and related technologies (herein 'Cookies') are small text files that a website saves on your computer when you visit the website. Cookies that ISB sets on your device are called first-party Cookies. The data collected might be about you, your device, your preferences, or your login information. This data is mostly used to make the website work as expected so, for example, you don't have to keep re-entering your credentials whenever you come back to the site. Cookies set by third parties are called third-party Cookies. We use third-party Cookies for analysing website traffic and our advertising and marketing efforts.

We have divided the cookies into the following categories: Strictly Necessary, Performance, Functional, and Targeting. Under each category heading on the left, you will find a general description of the Cookies in each category. You can change your browser settings to block, delete, or alert you to Cookies. The Help menu on the menu bar of most browsers will tell you how to do that. However, if you do, you may have to adjust preferences every time you visit a site manually, and some features may not work as intended.

The cookies used while browsing this website are listed below.

Type

Domain

Name

Purpose

Necessary

isb.edu

at_check

This cookie determines whether the browser accepts cookies.

 

isb.edu

com.adobe.reactor.dataElementCookiesMigrated

Used in context with the cache-function on the website, facilitating data transfer between Adobe DTM on to Adobe Launch

 

twitter

local_storage_support_test

The cookie is used in context with the local-storage function in the browser. This function allows the website to load faster by pre-loading certain procedures

 

isb.edu

s_ptc

Registers the website's speed and performance. This function can be used in context with statistics and

 

isb.edu

test

Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.

Preferences

ads.linkedin.com

lang

Remembers the user's selected language version of a website

Statistics

isb.edu

_clck

Collects data on the user’s navigation and behavior on the web site. This is used to compile statistical reports and heatmaps for the website owner

   

_dc_gtm_UA-#

used by Google Tag Manager to control the loading of a Google Analytics script tag

   

_ga

Registers a unique ID that is used to generate statistical data on how the visitor uses the website

   

_ga_#

Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.

   

_gat

Used by Google Analytics to throttle request rate

   

_gid

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

   

AMCV_#
AMCVS_#AdobeOrg

A unique user ID that recognizes the user on returning visits

 

google-analytics.com

collect

Used to send data to Google Analytics ab o u t the visitor's device and behavior. Tracks the visitor across devices and marketing channels.

 

isb.edu

gpv_pn

Registers statistical data on users' behaviour on the website. Used for in tern al Analytics by the website operator.

   

pageviewCount

This cookie is used to identify the frequency of visits and how long the visitor is on the website. The cookie is also used to determine how many and which subpages the visitor visits on a website – this information can be used by the website to optimize the d o main and its subpages.

 

twitter

personalization_id

This cookie is set by Twitter - The cookie allows the visitor to share content from the website on to their Twitter profile.

 

isb.edu

s_cc

Used to check if the user's browser supports cookies

 

isb.edu

s_getNewRepeat

This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website

 

isb.edu

s_pec

Registers if the user has visited or interacted with pages containing pictures or galleries rooting from third -party services. Used to improve website content and make statistical reports for the website.

 

isb.edu

s_ppv

Saves information on what vertical percentage of a page has been displayed to the user.

 

isb.edu

s_tp

Registers if the user has visited or interacted with pages contain in g pictures or galleries rooting from third -party services. Used to improve website content and make statistical reports for the website.

Marketing

q.quora.com

_/ad/#/pixel

Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.

 

twitter

_widgetsettings

This cookie is set by Twitter - The cookie allows the visitor to share content from the website on to their twitter profile.

 

isb.edu

_fbp

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

 

isb.edu

_gcl_au

Used by Google Ad Sense for experimenting with advertisement efficiency across websites using their services.

 

google.com

ads/ga-audiences

Used by Google Ad Words to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.

 

atdmt.com

ATN

Targets ads based on behavioural profiling and geographical location.

 

linkedin.com

bcookie

Used by the social networking service, Linkedin, for tracking the use of embedded services.

 

linkedin.com

bscookie

Used by the social networking service, Linkedin, for tracking the use of embedded services.

 

adsymptotic.com

d/px

Collects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor.

 

demdex.net

demdex

Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads.

 

demdex.net

dpm

Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisemen t. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.

 

everesttech.net

everest_g_v2

Used for targeted ads and to document efficacy of each individual ad.

 

facebook.com

fr

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

 

atdmt.com

https://cx.atdmt.com/

Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.

 

t.co

i/adsct

The cookie is used by Twitter.com in order to determine the number of visitors accessing the website through Twitter advertisement content.

 

doubleclick.net

IDE

Used by Google DoubleClick to register and report the website user's action s after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

 

linkedin.com

lang

Set by Linkedin when a web page contains an embedded "Follow us" p an el.

 

linkedin.com

li_sugar

Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.

 

linkedin.com

lidc
lissc

Used by the social networking service, Linkedin, for tracking the use of embedded services.

 

isb.edu

mbox

This cookie is used to collect non -personal information on the visitor's behavior and non -personal visitor statistics, which can be used by a third -party ad -targeting agency.

 

doubleclick.net

test_cookie

Used to check if the user's browser supports cookies.

 

facebook.com

tr

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

 

linkedin.com

UserMatchHistory

Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

 

youtube.com

VISITOR_INFO1_LIVE

Tries to estimate the users' bandwidth on pages with integrated YouTube videos.

 

youtube.com

YSC

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

 

youtube.com

yt-remote-cast-installed
yt-remote-connected-devices
yt-remote-device-id
yt-remote-fast-check-period
yt-remote-session-app
yt-remote-session-name

Stores the user's video player preferences using embedded YouTube video.

Other

isb.edu

_clsk

 
 

clarity.ms

CLID

 
 

isb.edu

com.adobe.reactor.dataElements.ECID