Faculty

Amitav, Chakravarthi.,Jens, Förster.,Altobello, Suzanne. (forthcoming) "Activating Global Processing Reduces the Dominance of Alignable Attributes V1", Journal of Experimental Social Psychology Amitav, Chakravarthi.,Francesco, Bogliacino.,Cristiano, Codagnone.,Giuseppe, Veltri.,Pietro, Ortoleva.,George, Gaskell.,Andriy, Ivchenko.,Francisco, Lupiañez-Villanueva.,Francesco, Mureddu.,Rudisill, Caroline. (forthcoming) "Tobacco Warning Labels: An Evidence Base for Policy Making", Science Amitav, Chakravarthi.,Aspara, Jakko. (2015) "Investors’ Reactions to Company Advertisements: The Persuasive Effects of Product-Featuring Ads", European Journal of Marketing , 49 (5/6), 943-967 Amitav, Chakravarthi.,Arvid O. I., Hoffman.,Aspara, Jaakko. (2015) "Focal versus Background Goals in the Choice of Investment Products: Trading off Financial Returns for Self Expression?", European Journal of Marketing , 49 (7/8), 1114-1138 Amitav, Chakravarthi.,Abhijit, Guha.,Bhargave, Rajesh. (2015) "Two-Stage Decisions Increase Preference for Hedonic Options", Organizational Behavior and Human Decision Processes , 130, 123-135 Amitav, Chakravarthi. (2015) "Pathos & Ethos: Emotions and Willingness to Pay for Tobacco Products", PLOS ONE Amitav, Chakravarthi.,Gülden, Ülkümen.,Vicki, Morwitz.,Jane, Tang.,Grenville, Andrew. (2013) "Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity", Journal of Consumer Psychology , 23, 515-525 Amitav, Chakravarthi.,Priya, Raghubir.,Vicki, Morwitz. (2011) "Spatial categorization and time perception: Why does it take less time to get home?", Journal of Consumer Psychology , 29, 192-198 Amitav, Chakravarthi.,Christina, Fang.,Shapira, Zur. (2011) "Detecting and Reacting to Change: The Effect of Exposure to Narrow Categorizations", Journal of Experimental Psychology: Learning, Memory, and Cognition , 37, 1563-1570 Amitav, Chakravarthi.,Ravi, Mehta. (2011) "Knowing Too Much: Expertise Induced False Recall Effects in Product Comparison", Journal of Consumer Research , 38, 535-554 Amitav, Chakravarthi.,Gülden, Ülkümen.,Morwitz, Vicki. (2010) "Categories Create Mind-Sets: The Effect of Exposure to Broad Versus Narrow Categorizations on Subsequent, Unrelated Decisions", Journal of Marketing Research , 47, 659-671 Amitav, Chakravarthi.,Xie, Jinhong. (2006) "The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats", Journal of Marketing Research , 43, 224-236 Amitav, Chakravarthi.,Chris, Janiszewski.,Ülkümen, Gülden. (2006) "The Neglect of Prescreening Information", Journal of Marketing Research , 43, 642-653 Amitav, Chakravarthi.,Janiszewski, Chris. (2004) "The Influence of Generic Advertising on Brand Preferences", Journal of Consumer Research , 30, 487-502 Amitav, Chakravarthi.,Janiszewski, Chris. (2003) "The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations", Journal of Consumer Research , 30, 244-258

Amitav, Chakravarthi.,Thomos, Manoj. (2015) "Why People (Don’t) Buy: The GO and STOP Signals", Palgrave Macmillan

Amitav, Chakravarthi.,Jane, Tang.,Andrew, Grenville.,Vicki G, Morwitz. (2009) "Influencing Feature Price Tradeoff Decisions in CBC Experiments", Sawtooth Software Conference Proceedings, , 247-262

Amitav, Chakravarthi.,Natasha F., Zhang. "Nonalignability in Consumer Consideration versus Choice.", Amitav, Chakravarthi.,Marco, Bertini. "Price Categorization and the Resulting Spillover Effects: Effects of Value by Category Association", Amitav, Chakravarthi.,Ülkümen, Gülden. "Optimal Variety Seeking in Consideration Sets", Amitav, Chakravarthi.,Bhargava, Swati. "Empowered Consumers= Benevolent Consumers? The Effects of Priming Power on the Appeal of Socially Responsible Products", Amitav, Chakravarthi.,Sellier, Anne-Laure. "The Effect of Mere Categorization on Goal Pursuit and Achievement", Amitav, Chakravarthi.,Gülden, Ülkümen.,Morwitz, Vicki. "The Effect of Category Exposure on Affective Forecasting Errors", Amitav, Chakravarthi.,Menon, Geeta. "Does it Help or Hurt to Categorize Emotions?", Amitav, Chakravarthi. "The Ironic Effects of Two-Stage Decisions: Implications for Hiring, Beauty Pageant, and Olympic Venue Selection Decisions", Amitav, Chakravarthi.,Ülkümen, Gülden.,Janiszewski, Chris. "Task and Goal Progress as a Determinant of the Screening Effect", Amitav, Chakravarthi.,Vicki, Morwitz.,Sharma, Eesha. "Multi-Stage Decision Making and the Effectiveness of Partitioned Prices", Amitav, Chakravarthi. "Elemental and Configural Cognitive Structures as an Explanation of Suppression and Salience based Advertising Effects", Amitav, Chakravarthi.,Sellier, Anne-Laure. "The Effect of Asking Political Affiliation Questions on Subsequent Charitable Acts.", Amitav, Chakravarthi. "Impact of Anticipated Regret on the Importance of Shared (Alignable) versus Unique (Nonalignable) Features", Amitav, Chakravarthi.,Assael, Henry. "Affective and Cognitive Predictors of TV Viewing", Amitav, Chakravarthi.,Nasco, Suzanne A.. "“The Role of the Type of Non Alignable Difference on the Relative Impact of Alignable and Non Alignable Information", Amitav, Chakravarthi.,Kalpesh. K, Desai.,Minakshi, Trivedi. "The Ironic Effects of an Economic Downturn on Consumption Behavior",

Amitav, Chakravarthi.,Aronte, Bennett. "Self and Social Signaling Explanations for Consumption of CSR-Oriented Products" Amitav, Chakravarthi.,Priya, Raghubir.,Meyvis, Tom. "The Water Conjecture: Does the Presence of Water Increase the Blue Vote?" Amitav, Chakravarthi.,Marcus, da Cunha.,Weitz, Barton. "Internet Search Behavior: Antecedents, Experiences and Outcomes"