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Overview
Professor Kiran Pedada is an Assistant Professor of Marketing and a BAT Research Fellow at the Indian School of Business (ISB). He has been a Visiting Scholar in Marketing at UNC Kenan-Flagler Business School in Fall 2018. Professor Pedada focuses on two streams of research. His first stream explores interfirm relationships and growth. His second stream focuses on marketing transformation for digital environments. His research is published in journals such as the Journal of the Academy of Marketing Science. His doctoral dissertation on international marketing alliance dissolutions in emerging markets won the 2019 AMS Mary Kay Inc. Doctoral Dissertation Award. At ISB, he has received the ISB Junior Faculty Research Award. BusinessBecause named him one of the MBA Professors to Look Out For in 2020.
Professor Pedada earned his Ph.D. in Business Administration (Marketing) from the Rawls College of Business at Texas Tech University. At Texas Tech University, he has won the 2017 Helen Devitt Jones Excellence in Graduate Teaching Award. Prior to getting his Ph.D., Professor Pedada worked in management consulting and corporate strategy.
Education
- Ph D (Marketing), Texas Tech University 2018
- B.Tech (Mechanical Engineering), Jawaharlal Nehru Technological University 2004
Research
Published Papers
Reports
Pedada, Kiran.,Arunachalam, S.,Pingali, Srinivas. (2020) "Too Small to Serve to Too Large to Ignore: SMEs, the New Frontier for Digital Vendors", Forbes India Pedada, Kiran.,Arunachalam, S.,Dass, Mayukh. (2020) "Can International Marketing Alliances in Emerging Markets be a Source of Competitive Advantage?", Forbes India Pedada, Kiran.,Petwe, Saurav. (2020) "Is Business-to-Everyone (B2E) the Future of B2B?", Forbes India Pedada, Kiran.,Gupta, Surbhi. (2019) "How Acquiring Developed Market Brands Can Help Emerging Market Firms?", Fortune India Pedada, Kiran. (2019) "To Win in the Indian Market, Global Firms Can Leverage International Marketing Alliances", Fortune India Pedada, Kiran.,Shankar, Venkatesh.,Dass, Mayukh. (2018) "Negotiating International Marketing Joint Venture Dissolutions in Emerging Markets", ISB Insight Pedada, Kiran.,Hanson, Nicole. (2014) "The Future of Marketing in a Multi-Channel and Multi-screen World", Marketing Science Institute , 14 (302) Pedada, Kiran.,Krishnan, Kutti. (2011) "Marketing in Emerging Economies", Marketing Science Institute , 10 (305)
Working Papers
Pedada, Kiran.,Shankar, Venkatesh.,Dass, Mayukh. "Asymmetric Effects of International Marketing Joint Venture (IMJV) Dissolution on the Shareholder Value of the Emerging Market Partner Firm" Pedada, Kiran.,Shankar, Venkatesh.,Dass, Mayukh. "Determinants of International Marketing Joint Venture Dissolutions in Emerging Markets"
