Faculty

Professor Kiran Pedada is an Assistant Professor of Marketing and a BAT Research Fellow at the Indian School of Business (ISB). He has been a Visiting Scholar in Marketing at UNC Kenan-Flagler Business School in Fall 2018. Professor Pedada is also on the faculty of the Goldman Sachs 10,000 Women Ambassadors Programme.

Professor Pedada focuses on two streams of research - interfirm relationships and growth and marketing transformation for digital environments. His research has been published in premier journals such as the Journal of the Academy of Marketing Science and International Journal of Research in Marketing. It has been featured in Forbes, Fortune, and CNN. Professor Pedada co-authored multiple cases on marketing and digital transformation that are available at Harvard Business Publishing. His doctoral dissertation on international marketing alliance dissolutions in emerging markets won the 2019 AMS Mary Kay Inc. Doctoral Dissertation Award. At ISB, he has received the ISB Junior Faculty Research Award. BusinessBecause named him one of the MBA Professors to Look Out For in 2020.

Professor Pedada earned his Ph.D. in Business Administration (Marketing) from the Rawls College of Business at Texas Tech University. At Texas Tech University, he has won the 2017 Helen Devitt Jones Excellence in Graduate Teaching Award. Prior to getting his Ph.D., Professor Pedada worked in management consulting and corporate strategy.