Pedada, Kiran

Assistant Professor, Marketing




Professor Kiran Pedada is an Assistant Professor of Marketing and a BAT Research Fellow at the Indian School of Business (ISB). He has been a Visiting Scholar in Marketing at UNC Kenan-Flagler Business School in Fall 2018. Professor Pedada is also on the faculty of the Goldman Sachs 10,000 Women Ambassadors Programme.

Professor Pedada focuses on two streams of research - interfirm relationships and growth and marketing transformation for digital environments. His research has been published in premier journals such as the Journal of the Academy of Marketing Science and International Journal of Research in Marketing. It has been featured in Forbes, Fortune, and CNN. Professor Pedada co-authored multiple cases on marketing and digital transformation that are available at Harvard Business Publishing. His doctoral dissertation on international marketing alliance dissolutions in emerging markets won the 2019 AMS Mary Kay Inc. Doctoral Dissertation Award. At ISB, he has received the ISB Junior Faculty Research Award. BusinessBecause named him one of the MBA Professors to Look Out For in 2020.

Professor Pedada earned his Ph.D. in Business Administration (Marketing) from the Rawls College of Business at Texas Tech University. At Texas Tech University, he has won the 2017 Helen Devitt Jones Excellence in Graduate Teaching Award. Prior to getting his Ph.D., Professor Pedada worked in management consulting and corporate strategy.



  • 2018 - Present: Assistant Professor, Indian School of Business
  • 2018 - 2018: Visiting Scholar in Marketing, University of North Carolina at Chapel Hill
  • 2015 - 2018: Part-time Instructor, Rawls College of Business,Texas Tech University
  • 2014 - 2015: Teaching/Research Associate, Rawls College of Business,Texas Tech University
  • 2012 - 2013: Visiting Faculty, Narsee Monjee Institute of Management Studies(NMIMS)
  • 2011 - 2013: Researcher and Consultant-CTLC, Indian School of Business
  • 2010 - 2011: Visiting Faculty, Symbiosis Institute of Business Management(SIBM)
  • 2009 - 2011: Academic Associate, Indian School of Business(ISB)


In the Media

August 7, 2020: Too Small to Serve to Too Large to Ignore, Forbes India.

January 27, 2020: Can international marketing alliances in emerging markets be a source of competitive advantage?, Forbes India.

August 26, 2020: Is Business-to-Everyone (B2E) the Future of B2B?, Forbes India.

August 23, 2019: How Acquiring Developed Market Brands Can Help Emerging Market Firms?, Fortune India.

May 25, 2019: To win in the Indian market, global firms can leverage international marketing alliances, Fortune India.

Research & Publications