Upcoming Conference:


“Marketing Strategy Meets Wall Street” VII


in Conjunction with the AMA Summer Educator Conference, Chicago


August 11-12, 2022


Welcome

ISB is proud to host the next instalment of the Marketing Strategy Meets Wall Street Conference from August 11th (Thursday) to August 12th (Friday), 2022 in India.

The conference "Marketing Strategy Meets Wall Street" is a very successful conference in marketing that attracted approximately 200 researchers from all over the world to a 2009 conference at Emory University, Atlanta. Subsequently followed by conferences in Boston University (2011), Goethe University Frankfurt (2013), Singapore Management University (2015), American Marketing Association Conference in San J (2017) and INSEAD (2019). The major aim of the upcoming conference is to broaden the participation at the conference and bring together researchers from marketing, accounting, and finance and start to close the gap between research in these three areas.

In recent years, there has been a renewed emphasis in demonstrating that marketing investments can translate into profitable growth. The challenges in marketing measurement today are not limited to improving marketing mix models, to assessing returns to marketing, or to examining the right metrics, but creating the right combination of analytics, research, and business case-based findings to guide both effective strategy and implementation. At the same time, the rise of new channels, such as the Internet and mobile communication, and the increasing importance of word- of-mouth and sponsorship, make marketing resource allocation decisions much more complex. This conference aims to bring together scholars and practitioners in marketing, accounting and finance to address these key problems.


Submission Requirements:

Formal 'Marketing Strategy Meets Wall Street' submissions, due by May 15, 2022, should be presentations of no more than 10 PowerPoint slides (plus cover slide, in Times Roma 12 size type) that address the following:

  • Motivation: How it connects to the marketing-finance-accounting interface?  What research question(s) are you addressing? In the first one to two slides, clearly establish the connection and the issue you are grappling with (1-2 slides). 

  • Relevant Hypotheses/model:  Lay out the theory underlying your study (1-2 slides) and the formal/informal hypotheses. 

  • Data & Method:  In the next 1-2 slides, briefly describe your data and research methods, 

  • Results:  In the next one to two slides, describe the principal findings in words and tables and figures (3-5 slides). 

  • Generalizability/Limitations: On the last slide, clearly state the generalizability/limitations of your study (1 slide).

Marketing Meets Wall Street SUBMISSION DEADLINE: May 15, 2022

We will post a follow up email with the website and an email address for submission.

Decisions will be communicated on or before May 31, 2022.

Conference Location: AMA Conference Location, Chicago 
Conference Dates: Aug 11-12, 2022

Submit Proposal

For more information, Contact:

Prashanth Ramagiri

Academics Manager

ISB - Centre of Business Innovation

email: prashanth_ramagiri@isb.edu

Ph/WhatsApp: +91 99085 05541


 

Aman Rajeev Kulkarni

Research Associate

ISB - Centre for Business Innovation

email: aman_kulkarni@isb.edu

Ph: +91 96181 47636 / WhatsApp: +33 7 64 16 43 73