The Centre for Learning and Management Practice has a talented team of case writers, content developers, and event coordinators. They develop business cases; write content for different channels of communication, and liaison with internal and external stakeholders in developing state-of-the-art tools in business pedagogy.

Saumya Sindhwani

Executive Director, Center for Learning and Management Practice


Clinical Assistant Professor, Strategy, Indian School of Business

Director's Message

Successful and effective education is not teaching alone. It is about enabling students to learn and self-discover, make decisions to handle problems in different situations. How can students be encouraged and inspired to discuss, debate and introspect to find answers is in our view the key job of an educator.

The Centre for Learning and Management Practice attempts to provide resources and direction to faculty in the form of developing such skills and relevant content for the classroom.

The centre assists in bringing out content in the form of cases, simulations and other technology driven design material. We actively engage with corporates to bring their challenges into the classroom, in order to help students be better prepared to handle real life challenges as they step into the corporate world. We have a large repository of India and Asia specific cases and teaching tools which range from entrepreneurship to giant multinationals battling for foothold to family run enterprises to social enterprises.

We assist faculty in designing innovative pedagogical tools that help create a dynamic learning environment in the classroom. We would love to engage with you, to see how we can meaningfully create and innovate in the space of adult learning.



Geetika Shah, Senior Associate Director

Geetika Shah is Senior Associate Director - Content Development and Training at the Centre for Learning, and Management Practice at ISB. Geetika manages the case development and publishing efforts at the Centre. Leading and managing the Centre’s team of in-house and freelance writers, she helps in case development and preparing teaching materials that support the pedagogical and knowledge-creation objectives of the school. Working closely with faculty across disciplines at ISB, she has co-authored 25+cases which are at various stages of developing and publishing. Two of her cases were winners at international competitions - European Foundation for Management Development (EFMD) Case Writing Competition 2015 and Oikos Case Writing Competition 2016. Some of her published cases are available on Harvard Publishing and Ivey Publishing. She has reviewed more than 150 cases and provided mentoring support and detailed feedback for improvement to several case authors. With her ample case development experience, Geetika conducts training workshops and webinars on case writing for Indian B-school faculty. She has a Post Graduate Diploma in Management from the Indian Institute of Management, Bangalore. Before joining the Centre, she assisted faculty in teaching, course work and research at ISB. Prior to this, Geetika worked on the development and management of a business enterprise, database and tele-calling operations. She has also worked at D. E. Shaw India Software Pvt. Ltd., and ADP Wilco (India) Pvt. Ltd., Hyderabad. She was involved in their process improvement and software quality management initiative using the Software Capability Maturity Model (SEI – Carnegie Mellon University). Before this, she worked with Hindustan Thompson Associates (now JWT), Bangalore.


Arun Khan, Senior Manager

Arun Khan is Manager at the Centre for Learning and Management Practice and is responsible for all the administrative activities at the Centre. Arun manages the prestigious ISB-Ivey Global Case Competition and all the workshops conducted by the Centre. She also manages the case publishing process with the publishers. In addition, she also provides secondary research support for case studies that are developed by the Centre. Acting as Relationship Manager for the Corporate Alignment initiatives at the Centre, she facilitates Guest Speakers from the industry for ISB’s Class rooms, based on requests from faculty. Prior to joining ISB, she worked in Star Health & Allied Insurance Pvt. Ltd. as Deputy General Manager, Training. She has also served as an Assistant Manager across different divisions at Satyam Computer Services Ltd. Prior to that, she worked as a Research Associate at the Institute of Chartered Financial Analysts of India (ICFAI). She also co-authored “Smart Communications Inc.”, a case study which won an EFMD award in 2006.

Naveen Kumar Baradi, Manager


Srikanth Velichaeti, Assistant Manager

Srikanth provides administrative support for all CLMP events like Case Writing & Teaching Workshops, Competitions etc. along with the regular administrative tasks in the Centre.

Ankita Dhawan, Research Associate

Manuk Prashar, Associate


Rohita Vajha, Intern

Rohita provides administrative support for all CLMP events like Case Writing & Teaching Workshops,Competitions etc. along with the regular administrative tasks in the Centre.

Content Writers


Anusha Parihar, Senior Content Writer

Anusha is a senior content writer with the Centre where she is involved with the process of developing case studies for pedagogical purposes both at ISB and beyond. She also supports the creation and curation of other business research material used for industry and academic outreach. Her work draws upon several years of experience from academia as well as industry, where she worked in roles focusing on market research and content creation. She holds a Masters in Finance from Harvard University and an MBA from the Delhi School of Economics.

Smriti Sharma, Senior Content Writer


Samriddhi Mukherjee, Content Writer

Samriddhi Mukherjee is a Content Writer with CLMP. Her line of work includes reading, research and writing culminating in case studies to be perused by faculty as well as students. Additionally, she contributes to Management Briefs on a monthly basis by creating Case Spotlights, based on conversations with case authors and faculty, supplemented with digital media. She also works regularly on formatting cases and making language edits for the same when required.

Swapna AJ, Content Writer

Shubh Yashaswini, Content Writer

Vinodini Saihjpal, Content Writer