Programmes

The ISB-CBM understands that professional development may not be effective with a 'one size fits all' approach, which is why the ISB-CBM Curricula will be customised to the specific needs of the member organisations and participants in Asia. The Centre will conduct an assessment to identify gaps in the expertise of member organisations and use these inputs to develop specific programmes to fill those gaps, to arm them with new 'tools of the trade' to keep member organisations at the cutting-edge of knowledge and insights in B2B Marketing, Sales and Purchasing.

The offerings can be either case-based or project-based. In case-based courses, select B2B case studies will be used to understand the best practices around the world; in project-based courses, the Centre will work with a member organisation’s specific challenges and issues and convert  them into projects, to facilitate 'learning by doing'.

Programme Calendar 2019



Sr. No.
Programme Name
Day & Date
Faculty
Venue
Apply Now
1.                        Creating Value Through Marketplace Insights
Monday, April 29 to Wednesday, May 1, 2019 Prof. Liam Fahey,
Prof. Rajendra Srivastava
ISB Hyderabad Campus Application is closed
2. B2B Customer Engagement and Salesforce Management
Friday, July 26 to Saturday, July 27, 2019 Prof. V. Kumar ISB Hyderabad Campus Application is closed
3.

 

Pricing Strategy and Value Extraction

Tuesday, September 24 to Thursday, Septemeber 26, 2019 Prof. Manish Gangwar,
Prof. Phil Zerrillo, Prof. Rajendra Srivastava
ISB Hyderabad Campus Customized Offering

 

Programme Calendar 2020

 

Sr. No.
Programme Name
Day & Date
Faculty
Venue
Apply Now
                      1          .

Key Account and Customer Relationship Management

Monday, January 27 to Wednesday, January 29, 2020 Prof. Kiran Pedada, Prof. Arunachalam, Prof. D.V.R. Seshadri ISB Hyderabad Campus Application closed
2.

Unleashing Growth Through Digital Transformation in Business Markets

Monday, April 20 to Tuesday, April 21, 2020
 
Prof. Ramakrishna Nidumolu, Prof. D.V.R. Seshadri ISB Hyderabad Campus
3.

Account Based Marketing

Wednesday, August 26 to Saturday, August 29, 2020 Prof. Piyush Kumar ISB Hyderabad
Campus

Centre for Business Markets (CBM)