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Experiential Entrepreneurship Programme (EEP) is a semi-virtual programme that attempts to build an entrepreneurial orientation and mindset among its participants. The program consists of 3 (three) phases and a majority of the programme will be online sessions, with one offline Graduation & Business pitching ceremony. Each phase has clearly stated deliverables and learning outcomes for participants. This programme attempts to equip participants with key concepts, toolkits, frameworks, knowledge and exercise in Entrepreneurship.
The programme is delivered through 3 phases:
Phase 1 dwells into setting Entrepreneurial mindset by helping participants identify and validate problem and target customer through data and market-research driven activities and ideate potential solutions.
Phase 2 helps participants develop, test and iterate on solutions with active feedback from potential users.
In Phase 3, participants focus on key management domains while realizing market potential, entry strategies and suitable Business Model. Participants also learn to create compelling pitches for different situations.
The course would start with an Innovation Hackathon – A one day workshop (delivered online) to help participants learn initial problem identification techniques and human centered design principles.
Who should attend and programme duration?
Engineering students – 2nd and 3rd year. 4th year students are also open to apply provided it doesn’t clash with their placements.
Degree students – 1 st year till 3rd year
The program is not available for working professionals.
Experiential Entrepreneurship Programme (EEP) is expected to run for six (6) months and each phase will be for 2 months (accounting for the students' academic calendars and other committments). The programme will have three (3) phases with each phase having between 4 – 5 modules. The phase wise session plan for the programme with expected learning outcomes is stated below.
Programme objectives and deliverables
To instill Entrepreneurial Orientation in participants.
To promote and nurture the entrepreneurial culture and build an ecosystem of entrepreneurship in the region.
To develop lateral thinking and perspective towards problem solving
To link entrepreneurial and innovative behaviour to educational and career pathways
EEP Course Completion Certificate by ISB
Learn from ISB faculty and entrepreneurs
Interactive self-paced online courseware
Be an integral part of innovation workshops
Build your own functional prototype and business plan
Course outline and learning objectives
(Problem Identification and Validation)
Introduction to Entrepreneurial Mindset and Course
Program Introduction, Expectation Setting, Participation Guidelines
Guidelines for Certification
Entrepreneurial Orientation, Thinking, Values, and Thought Process
Understand format, expectations, navigation, etc.
Participants learn and imbibe key entrepreneurial thought processes and values
5 Whys, Perito Chart, Fishbone/Ishikawa Diagram
Problem/Need Analysis in Depth
Develop ability to dive deep into problem through root-cause analysis.
Identify problem indicators and turn observations to insights
Breaking Problem into Assumptions
Devising and conducting market research/experiments to gather user/problem insights
Validating assumptions through experimentation
Develop experimentation attitude and data-driven problem validation
Learn to conduct Market research to validate assumptions and gather insights related to the problem/need
Target Customer/User Description
User Archetyping Models (ex: Say/Think/Feel/Do, etc.)
User Research and Interviewing
User Persona Building and Discovery
Understand users/customers deeper and better in behavior and action
Develop User/Customer Obsession
Ideation of Potential Solutions using Design Tools (Ex: Design Innovation)
Design Thinking Process (Empathize, Define, Ideate, Prototype, Test)
Understand ideation processes/strategies and apply to validated problem
Value Proposition Canvas
Value Proposition Canvas
Learn & apply Value Proposition Canvas to idea/user for further refinement
Examples, Frameworks, Sources to develop Low Fidelity Prototype
Develop Low fidelity prototype and MVP for solution.
Solution Testing and Iteration
Solution Testing frameworks
Observation, feedback & insight collection
Incorporating feedback for further development from focus and control groups
Understand different testing frameworks
Develop suitable testing for proposed solution
Build Detailed Business Model
Innovations in Business Modeling
Validation for all Business Model components
Understand Business Model Canvas in Detail and apply to personal idea.
Understand Revenue/business models
Identify and Validate relevant Revenue Models
(Business Modeling and Pitching)
Go to Market Strategy
Components of Go-To-Market Strategy (Barriers to Entry, Market Size, Complexity, Sales Channels, Value Chain etc.)
Customer Learning Journey
Understand nuances of value chain
Develop a practical plan to take the product to the market
Forecast potential barriers and create strategies to overcome challenges.
Basics of Finance
Value Pricing Strategies (Premium, Skimming, etc.)
Customer Price Sensitivity
Pricing Structures and Financial Management
Learn pricing strategies and apply to idea/solution
Understand competitive pricing, Market viability and cost optimization
Learn basic venture financial management
Marketing Definition, Strategies, tools
Digital Marketing Basics and Tools
Understand basics of marketing and apply to idea
Back-end and Front-End Operations
Understand how to build seamless operations to ensure smoothest value delivery.
Pitching to Customers, Investors, Channels/Partners
Business Pitch Deck
Understand key components of the pitch deck and learn important tips in creating business pitch
The Programme fee is INR 80,000 per student plus GST @ 18%* (= INR 94,400/-)
*GST rates as applicable at the time of fee payment.
The programme fee covers:
Guest speakers/Industry Mentors
Course completion certificate
Weekly doubt solving sessions online
In-Person Graduation ceremony and Business pitching ceremony [Subject to the existing government and ISB mandate on account of Covid-19, this ceremony may be conducted online or via appropriate channels]
During the graduation / Busines pitching ceremony, the participants are expected to make their own travel arrangements and accommodation, if needed. The ceremony will be conducted subject to the existing government and ISB mandate on account of Covid-19.
Programme fee is a one-time payment, subject to admission, prior to the commencement of the online course.
Programme fee does not include accommodation, travel, local conveyance, or food.
Certificates of the Experiential Entrepreneurship Programme will be provided upon successful completion of all the phases of the programme. There is no participation certificate.
The programme has a few deliverables for which the student may require physical interaction with their target audience for interviews. ISB encourages virtual conversations and if at all physical interaction is needed, it shall be done by the student following all government guidelines of social distancing. Student discretion is advised.
The programme has a few deliverables for which the student may have to purchase components to build their prototype. Programme fees does not include the cost of these components and the same shall be borne by the student.
The programme advises students to work individually on their prototypes because they will be graded only on their solo performance. If at all any student finds the need to form a team, working virtually is advised.
ISB shall not be responsible for any Covid-19 cases arising due to student negligence.
Other terms and conditions apply. For further details, please click HERE.
For Frequently Asked Questions (FAQs), please click HERE.