Case studies

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IT-Led Business Transformation at Reliance Energy


The takeover of Bombay Suburban Electric Supply Ltd (BSES) in 2003 (eventually renamed Reliance Energy) marked the foray of Reliance Industries Ltd into the power transmission and distribution business.

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Sony Music (India)

This case study illustrates the principles of disruptive innovation in the context of the music industry in India. Widespread technological changes, including the spread of the Internet and mobile penetration, began to redefine the industry in terms of the way music was created, accessed and consumed.

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Microsoft’s Go-To-Market Strategy For Azure In India

The case is set in mid-2009, about six months before the scheduled worldwide launch of Microsoft Azure. Cloud computing, a paradigm shift in the IT industry, is fundamentally changing the way software and services are delivered to an end user’s desktop. 

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Data Warehousing as a Strategic Tool at Bharti Airtel

The case describes the day-to-day operational challenges faced by rapidly growing organizations which strive to use information as a source of competitive advantage. It highlights the various loopholes in the integration of different systems, leading to instances of data inconsistency, which in turn lead to suboptimal business decisions.