Mr. Amar Babu

Vice President, Lenovo

 Amar Babu is the Vice President of Lenovo Services Operations for Rest of the Worlds.

In his role, Amar leads Lenovo’s Services Operations that delivers services for PCs, Smart Devices, Mobile Business & Data Center Group devices across North America, Asia Pacific (including Japan), EMEA (Europe, Middle East and Africa), Latin and South America, and Brazil.

Under his Leadership, Services operations has embarked on a strategic transformation initiative, Services 4.U, with an aim to deliver high Customer satisfaction in an efficient, predictable and proactive way leveraging technology and WW scale.

Amar joined Lenovo 13 years ago. As Managing Director of Lenovo India, Lenovo witnessed phenomenal growth in India’s PC market, growing its market share from 8% to 20% in less than a decade. Subsequently as Lenovo Asia Pacific’s Chief Operating Officer, he was responsible for driving Lenovo PCSD (PC + Tablet) business across 25 countries & becoming the fastest growing vendor while building a strong operations infrastructure across the large Geography.

Prior to Lenovo, Amar worked in several leading Indian & Global Corporations as such as Citibank, N.A., Idea Cellular Ltd, HCL Information Systems and Intel Technology (I) Pvt. Ltd. He has been a key figure in the Indian IT Industry and led the Manufacturer’s Association for IT (MAIT) as it’s Vice-President and then as President.

Amar’s passion is Diversity and Data analytics. He serves on Lenovo’s Diversity & Inclusion board and supports various initiatives to improve Lenovo’s Diversity. Amar has been recognized as a ‘Distinguished Alumni’ by XLRI. Additionally, he recently graduated from Harvard’s Business Analytics Program. He lives in Mumbai with his Wife and Son, enjoys cooking and riding bikes in his spare time.