Devendra Deshpande

CEO, Friday Storytellers

I am a seasoned Media Content professional and Business Development leader with over 20 years plus experience in developing long term strategic partnerships through a deep understanding of content, social, integrated marketing, consumer insights, brands and media. The partnerships my role forges, are designed to enable generating new audience leads, create new messaging and drive revenue through the development and sale of story-led content and marketing solutions and breakthrough content programs for clients.
My role requires collaboration with Content sales, integrated marketing, creative and talent teams, as well as Brand teams to lead and architect content solutions that are deeply rooted in brand, content and market insights and leverage and deliver on our clients’ core marketing objectives.
Adept at connecting the dots to drive new business templates, I love the business of content. Besides the love for my domain, I have a proven track record in directing high profile and complex strategic and BD initiatives while interfacing with individuals of all levels, both internally and externally, leading internal brainstorms and working entrepreneurially in a fast-paced environment that often involves juggling multiple priorities.