CEO & Co-founder, iD Fresh Food
A school dropout, who went on to do his Engineering in Computer Science from NIT Calicut and MBA from IIM-Bangalore, Musthafa PC’s love for traditional Indian food complements his penchant for technology and innovation. In 2005, he joined hands with four of his cousins in Bengaluru to start iD Fresh Food. PC was born and brought up in a remote village in Wayanad district of Kerala, where his father worked as a daily wage labourer. His humble beginnings strengthened his social consciousness and resolve to help build a world, where everyone has equal opportunities. After spending initial years of his career at top MNCs in India and abroad, becoming an entrepreneur was a natural progression for PC. His aim was to provide employment opportunities to aspirants from rural India. With iD Fresh Food, PC’s endeavour was to make fresh, home-made food accessible to one and all. He identified the gap in the market, afflicted with poor quality idly & dosa batter. In 2005, the company was the first in India to promote authentic Indian foods that are100% natural and preservative-free. The team’s clarity on their brand philosophy has helped its evolution from a modest family-run business to a professionally-run organisation that currently operates in 45 +cities across India, the US &UAE. Started with an initial investment of Rs.25,000 by PC, iD Fresh Food has raised funding from Premji Invest, Azim Premji’s investment arm, and Helion Venture Partners. The company’s latest invention, iD Squeeze-and-Fry Vada Batter has been commended across the globe for its innovation. As the brain behind India’s largest fresh food brand, PC has been lauded with many prestigious awards, such as the Forbes Tycoons of Tomorrow, India Today Make in India Award, JCI National Award, Vocational Excellence Award and Entrepreneur India Award, IIMB distinguished Alumni award, to name a few. Part of Indian Philanthropy Initiative, PC works closely with Directorate of Indian Army Veterans (DIAV) for the welfare of Army Martyrs’ kin. He is also part of the Prime Minister’s ‘Champions of Change’ team with a vision to build a new India by 2022.Success is when results help you achieve the purpose of your life, reckons the avid reader and sports buff. He has been invited to share his success story at various esteemed platforms, including the Harvard Business School, MIT-Sloan and United Nations. With an emphasis on innovative packaging and unique product delivery, PC has helped pave the way for a revolution in the fresh food market in India.
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