Mr. Musthafa PC

CEO & Co-founder, iD Fresh Food

A school dropout, who went on to do his Engineering in Computer Science from NIT Calicut and MBA from IIM-Bangalore, Musthafa PC’s love for traditional Indian food complements his penchant for technology and innovation. In 2005, he joined hands with four of his cousins in Bengaluru to start iD Fresh Food. PC was born and brought up in a remote village in Wayanad district of Kerala, where his father worked   as   a   daily   wage   labourer.   His   humble   beginnings   strengthened   his   social consciousness  and  resolve to  help  build  a  world,  where  everyone  has equal  opportunities. After  spending  initial  years  of  his  career  at  top  MNCs  in  India  and  abroad,  becoming  an entrepreneur   was   a   natural   progression   for   PC.   His   aim  was   to  provide   employment opportunities to aspirants from rural India. With iD Fresh Food, PC’s endeavour was to make fresh, home-made food accessible to one and all. He identified the gap in the market, afflicted with poor quality idly & dosa batter. In 2005,  the  company was  the  first  in  India  to  promote authentic  Indian  foods that  are100% natural  and  preservative-free. The team’s clarity on their brand philosophy has  helped  its evolution  from  a  modest  family-run  business  to  a  professionally-run  organisation  that currently operates in 45 +cities across India, the US &UAE. Started with an initial investment of Rs.25,000 by PC, iD Fresh Food has raised funding from Premji Invest, Azim Premji’s investment arm, and Helion Venture Partners. The company’s latest invention, iD Squeeze-and-Fry Vada Batter has been commended across the globe for its innovation. As the brain behind India’s largest fresh food brand, PC has been lauded with many prestigious awards,  such  as the  Forbes  Tycoons  of  Tomorrow, India  Today  Make  in  India  Award,  JCI National   Award,   Vocational   Excellence   Award   and   Entrepreneur   India   Award,   IIMB  distinguished Alumni award, to name a few. Part  of Indian Philanthropy  Initiative, PC works closely with Directorate of Indian Army Veterans (DIAV) for the welfare of Army Martyrs’ kin. He is also part of the Prime Minister’s ‘Champions of Change’ team with a vision to build a new India by 2022.Success is when results help you achieve the purpose of your life, reckons the avid reader and sports  buff. He has  been  invited  to  share  his  success  story  at  various  esteemed  platforms, including the Harvard Business School, MIT-Sloan and United Nations. With an emphasis on innovative  packaging  and  unique  product  delivery,  PC  has  helped  pave  the  way  for  a revolution in the fresh food market in India.

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