Vedang Patel

Co founder of The Souled Store

Vedang Patel is the Co founder of The Souled Store, India’s leading Casual wear brand in the D2C category, Since its inception, The Souled Store has been setting new benchmarks every year, with its last highlight being an investment from Bollywood actor, Sara Ali Khan.

In the past, the brand has also secured a multi-crore funding of INR 75 crore from Elevation Capital that has paved the way for other D2C brands to dream big. The investment round also saw participation from angel investors and startup founders including - Sahil Barua, Co-Founder Delhivery; Gunjan Soni, Chief Executive Officer, Zalora; Revant Bhate, Co-Founder, Mosaic Wellness; Ramakant Sharma, Founder, Livspace among others.

The D2C brand has also introduced a series of stellar campaigns featuring ace cricketers, Hardik Pandya and Ravindra Jadeja, OTT and YouTube superstars Ashish Chanchlani, Mithila Palkar (Little Things), Ayush Mehra (Call My Agent: Bollywood), Barkha Singh (Engineering Girls S2), Ahsaas Channa (Girls Hostel) and others.

Consumers can purchase their merchandise collection online too on or visit the brand’s newest store. The brand’s product portfolio includes t-shirts, joggers, boxers, shirts, polos, jackets, sweaters, hoodies, backpacks to name a few.