Embed design into your organisation’s core capabilities.

This comprehensive 3-day programme will show leaders the real potential of building a design-led business. Through exercises and discussions, you will learn concepts like design inquiry, breaking down customer experience maps and more. Leaders responsible for creating innovation-focused organisations will benefit greatly from attending this programme.


Managers in the areas of Marketing and Strategy Innovation, IT and Organisational Change stand to gain the most from this programme. For maximum value, pairs or groups of managers from the same company should attend this programme together.


Youngjin Yoo, PhD
Youngjin Yoo, PhD

is Elizabeth M. and William C. Treuhaft Professor in Entrepreneurship and Professor of Information Systems at the Department of Design & Innovation at the Weatherhead School of Management at Case Western Reserve University. He is also WBS Distinguished Research Environment Professor at Warwick Business School in the UK. He is a worldwide expert on ‘digital innovation’, a term that he coined.

He teaches Design and Digital Innovation at the Indian School of Business. He has worked with several leading design firms including Gehry Partners, LLP and IDEO. He has also consulted with Samsung Electronics and the University Hospitals for designing digital strategies.

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