Conference Proceedings

The ISB has a vibrant research ecosystem owing to the multitude of conferences hosted by different academic areas and Centres of Excellence (CoEs). Dedicated to a three-part agenda – knowledge creation, knowledge dissemination and knowledge to action – the CoEs at the ISB are at the forefront of their chosen research areas. The Centres and academic areas facilitate and advance both basic and applied research by faculty at the ISB by organising both scholarly and industry focussed conferences. The learning from these events is captured in the form of conference proceedings for the participants and other learning enthusiasts.

Conference Proceedings, Anand nand Kumar., , Bharadwaj A. "Digital Centricity and Innovation Performance. 37th International Conference of Information Systems", 2018
Conference ProceedingsGangwar, Manish., Bhargava, Hemant K. "“Pay as you Go” or “All You can Eat”? Pricing Methods for Computing and Information Services", IEEE Computer Society, 2016Srini Raju Centre for IT and the Networked Economy
Conference ProceedingsKunnumkal, Sumit M., Topaloglu, Huseyin. "Simulation-Based Methods for Booking Control in Network Revenue Management", Proceedings of the 2010 Winter Simulation Conference, Forthcoming
Conference ProceedingsV, Nilakant., Ramnarayan, Subramaniam. "Reinventing OD for Radical Performance Enhancement", Global OD Summit - Indian School of Business, India, ForthcomingRead Abstract >Close >Using the case of Indian Railways, we examine two competing perspectives on performance improvement. The radical change perspective advocates retrenching excess costs and assets, restructuring top management and repositioning the organization. The Organization Development (OD) perspective, on the other hand, calls for initial swift discontinuous change in one part of the organization followed by slower incremental changes in the rest using a largely participative approach. Indian Railways was able to radically improve its performance between 2004 and 2008 without restructuring, repositioning or retrenching. Performance was radically improved by changing entrenched mindsets relating to the role of the organization and its business models. The paper offers a nuanced view of bringing about radical performance enhancement in large, public organizations and contributes to the understanding of the continuous change or OD perspective.

Conference ProceedingsMani, Deepa., Ram Janakiraman, Shantanu Dutta. "Are All Customers Equal? Evidence from the Market Value of Multinational B2B Contracts", Marketing Strategy Meets Wall Street Conference, 2015
Conference ProceedingsChhatre, Ashwini., Tisorn Songsermsawas, Katherine R Baylis. "Effects of Peers on Agricultural Productivity in Rural Northern India", Agricultural and Applied Economics Association, London, 2015
Conference ProceedingsChauradia, Amit Jain., Somaya, Deepak. "Is Pro Bono also Pro Lucrum? Doing Well by Letting Your Human Capital Do Good", Academy of Management Best Paper Proceedings, 2014Read Abstract >Close >Many professionals derive value from engaging in pro bono work, which is also supported by a large and increasing number of employers. Using data from the legal industry, we find that firms’ sustained commitment to pro bono and employee satisfaction with pro bono increases firm profit performance, and that the latter effect is moderated by key human capital strategy variables.

Conference ProceedingsLanger, Nishtha.,Deepa Mani, Kannan Srikanth. "Client  Satisfaction  Versus  Profitability:  An  Empirical  Analysis  of  the  Impact  of  Formal  Controls  in  Strategic Outsourcing Contracts", Information Systems Outsourcing, Springer Berlin Heidelberg, 2014
Conference ProceedingsGang K, Dixit, Jaya. "Impact of Korean Market Reforms on Firm Innovation", Academy of International Business Proceedings, 2014
Conference ProceedingsPereira, Arun.,, Shouvik Dhar. "The Engaged Classroom: A Successful Lead User Innovation", Proceedings of the 8th International Technology, Education, and Development Conference (INTED) Valencia, Spain, March 10-12,2014, Valencia, Spain, 2014Read Abstract >Close >This paper draws on the concept of “lead users” to illustrate the development of an innovative technology platform for interactive learning inside the classroom and the management of content and delivery outside the classroom. The lead user method for innovative products and services was first introduced by Eric von Hippel (e.g. [1], [2]); it offers an unique approach to breakthrough products and services by collecting information on market needs and solutions from “lead user” customers. The lead user solution discussed in this paper is a technology platform that handles the entire learning cycle by unifying secured, effective content delivery, tracking activities of learners and enhancing teacher-student engagement in the classroom. Keywords: Lead User, active learning, flipped classroom.

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