Job Market

Jayant Nasa
Area of specialisation: Marketing
Email: Jayant_Nasa@isb.edu

Education

B.Tech. in Mining Engineering and MBA (5-year dual degree), IIT (ISM) Dhanbad 


Research interests

Substantive Topics: Compensatory Consumption, Moral Decision-Making, Sustainability, Advertising Ethics, Source Effects, and Culture 
Methodological Approaches: Experimental and Qualitative 
Software/ Platform Expertise: SPSS and NVivo (data analysis) Qualtrics and Amazon Mechanical Turk (data collection) 
Work Experience:

1 year as Senior Business Analyst in Accenture Services Private Limited.

Job Market Paper
“Cozying up to the Kardashians: A Compensatory Theory for Consumers’ Affinity towards Celebrity Gossip” with Tanuka Ghoshal and Rajagopal Raghunathan (Dissertation Essay 1; Manuscript being finalized for submission to the Journal of Consumer Psychology) 

Working Papers and Work in Progress
“The Dark Side of Bright Colors: High-Intensity Sensory Stimuli and Moral Decision-Making” with Tanuka Ghoshal (Dissertation Essay 2; Target: Journal of Consumer Research)
 
“Beyond Diversity: Employment of Persons with Disabilities as a Sustainable Strategy” with Arti Srivastava, Prakash Satyavageeswaran, and Sundar G. Bharadwaj (Data analysis stage; Target: Journal of Marketing)
 
“Smart Customers in the Digital Age: Exploring the Impact of and Need for Ad Disclosure Regulations for Social Media Influencers” with Aman Soni and Prakash Satyavageeswaran (Data analysis stage; Target: Journal of Business Ethics)
 
“Impact of Spokesperson Social Status on Consumer Responses to Offensive Advertising” with Jeffrey Rotman and Andrea Vocino (Data collection stage; Target: Journal of Consumer Psychology)
 
“Moving Away from the Roots? Evolving Consumption Patterns and Lifestyles of the Tribal Communities in India” with Prakash Satyavageeswaran and Russell W. Belk (Interview transcription stage; Target: Journal of Consumer Research)

 
Conferences
"Beyond Diversity: Hiring Persons with Disabilities as a Strategy” −
Great Lakes-NASMEI Conference, Dec 2019*, Great Lakes Institute of Management, Chennai, India 
EY IEMS Annual Academic Conference, Oct 2019*, SKOLKOVO, Moscow, Russia
 
“Cozying up to the Kardashians: A Compensatory Theory for Consumers' Affinity towards Celebrity Gossip”  −
IIM-NASMEI Summer Marketing - Information Systems Conference, July 2019, IIM Indore, India
Melbourne area Consumer Behavior Research Camp, June 2019, Deakin University, Australia
ACR Asia-Pacific Conference and Doctoral Consortium, Jan 2019, IIM Ahmedabad, India
ACR North American Conference, Oct 2018, Dallas, USA
EMAC Conference and Doctoral Colloquium, May-June 2018, University of Strathclyde, Glasgow, UK
Great Lakes-NASMEI Conference, Dec 2017, Great Lakes Institute of Management, Chennai, India
 
“Smart Customers in the Digital Age: Exploring the Impact of and Need for Ad Disclosure Regulations for Social Media Influencers”  −
Great Lakes-NASMEI Conference, Dec 2019*, Great Lakes Institute of Management, Chennai, India
IIMI-NASMEI Summer Marketing - Information Systems Conference, July 2019, IIM Indore, India
 
“When does Negative turn out to be as good as Positive (and even better)? Impact of Celebrities' Gossip stories on their Effectiveness as Endorsers”  −
Great Lakes-NASMEI Conference, Dec 2016, Great Lakes Institute of Management, Chennai, India

            
Awards and Honors
Invited visiting scholar, Oct-Nov 2018, Baruch College, CUNY, USA
Fellow, 53rd AMA Sheth Foundation Doctoral Consortium, June 2018, University of Leeds, UK (only doctoral student from an Indian institute to be invited)
Fellow, 31st EMAC Doctoral Colloquium, May 2018, University of Strathclyde, Glasgow, UK (only doctoral student from an Indian institute to be invited)
Fellow, 5th AIM-AMA Sheth Foundation Doctoral Consortium, Jan 2017, Mumbai, India
Scored 710 in GMAT (2012) and secured All-India Rank 5184 in the prestigious IIT-JEE 2008 

Competetive Grants Awarded
Research grant of 13850 USD for the academic year 2018-19 from the EY Institute for Emerging Market Studies (IEMS) at ISB, “Beyond Diversity: Employment of Persons with Disabilities as a Sustainable Strategy” 
Transformative Consumer Research (TCR) grant 2018-19 of 2525 USD from the Association for Consumer Research (ACR) and the Sheth Foundation, “Moving Away from the Roots? Evolving Consumption Patterns and Lifestyles of the Tribal Communities in India” 
Research grant of about 1500 USD from the North American Society for Marketing Education in India (NASMEI), First place in NASMEI Research Grant Competition 2017, “Cozying up to the Kardashians: A Compensatory Theory for Consumers’ Affinity towards Celebrity Gossip”