Evaluation Criteria

Written Plan

  • Clarity of Purpose and Structure and Completeness
  • Industry Analysis
  • Marketing Strategy and Operations
  • Management Team, Summary Financials


  • Capability of the Team and Strategic Partners
  • Profitability/Sustainability
  • Social Impact Opportunity
  • Market Opportunity, Innovation

Social Impact Assessment

  • Social Impact Opportunity & Theory of Change
  • Usefulness of Social Indicators
  • Monetizing Social Value
  • Social/ Environmental Impact or Purpose

For further information please email gsvc@isb.edu