Plans will be evaluated against three equal sets of criteria.

1. Business potential (33%)
 Market & Competition:
  • Business addresses a clearly-identified need and target customer
  • Business is clearly differentiated from its competitors (both direct and indirect)
Products/Services (Offering):
  • Solution is clearly defined with features and benefits 
  • Offering holds substantial and lasting appeal to target
Financial Sustainability:  
  • Business model is both financially feasible (value created is greater than costs incurred), fundable (attractive for future investors and donors), and scalable (replicable across regions, product categories, or impact areas)
2. Social impact potential (33%)
Social Value Proposition
  • Business has a clearly-identified social value proposition that is supported by a well-articulated theory of change 
  • Business generates social value above and beyond current state and/or next best available option
Quantification of Potential Social Impact
  • Potential Social Impact projections are based on reasonable assumptions and credible data
  • Plan has identified operational metrics (“social indicators”)  that strongly relate to desired social outcomes
  • Plan recognizes potential unintended and/or negative consequences of the business
3. Likelihood of success (33%)   
  • Clearly defined vision and growth objectives
  • Roadmap for implementation, including necessary connections/partnerships, customer acquisition strategy and demonstrated proof of concept
  • Basic scenario planning to show adaptability in the face of hurdles or challenges
  • Clear and feasible plan for impact measurement and evaluation, including ongoing monitoring of unintended and/or negative consequences of the business
Organizational Fit
  • Social value proposition is central to the business model; impact scales as business scales
  • Business has a comparative advantage to existing players addressing the same need
Quality of management team
  • Relevant and diverse domain & industry experience, business track record, education, access to resources, strong relationship with advisers
  • Professional, persuasive and organized presentation