• Applicants can apply individually or as a team.
  • Applicants must represent a B-school or university.
  • The principal author of the case must be a faculty member or doctoral student affiliated with any B-school or university

The case studies and associated material must be:

  • Original cases on a business management situation in an Indian setting. See Participation form for suggested Case Categories.
  • Written in English and easy to comprehend.
  • Related to a business/ management dilemma or decision point facing the protagonist and/ or organisation described in the case, with useful and appropriate background information and properly cited sources.
  • Based on primary/ field research, including interviews with company insiders to obtain background data, and focused on a real business situation in a real company. Finance cases may be treated as exceptions and may be based on secondary research, with proper referencing throughout the document.
  • The original work of the author/s. Copying of material without proper citation/ plagiarism will result in disqualification. 
  • Focused on a recent situation (preferably after January 2010).
  • Suitable for use in MBA and/or Executive Education programmes.
  • Formally released for publication by the management of the company or individuals included in the case. The company must authorise the final case submission by signing the Case Release Form. This is not required for finance cases that are based exclusively on secondary research.
  • Submitted in electronic form as an attachment and accompanied by:
    • Brief author profiles: 4-5 lines for each author.
    • Case abstract:  8-10 lines (should contain keywords that will result in search engine hits; include company name; use job titles rather than given names of characters, unless the character is well known; include decision to be made; do not include solution; be concise)
    • Case study: 12-15 pages (inclusive of exhibits).
    • A detailed teaching note: 8-10 pages.
    • Case Release Form from the organisation/ company in the case.
    • CD or DVD (only if the submission is a multimedia case or if the author wishes to supplement the case with a video). The company must authorise the video submission by signing the Video Release Form.

In addition, the case should not:

  • Reveal the identity of the case author/s or school (to preserve anonymity in the evaluation process).
  • Have been previously submitted to Ivey Publishing.
  • Have been previously published elsewhere. Such cases will not be accepted.
  • Two documents need to be submitted:  the case and the teaching note.

  • The length of the case should be maximum of  8-10 pages of text and 5 pages of Exhibits.  including exhibits.

  • Teaching notes should be 8-10 pages, and consist of a case synopsis, learning objectives, assignment questions, suggested readings, teaching plan, and analysis (3-5 pages of suggested/ possible answers to assignment questions). All the discussion questions in the teaching note should be provided with answers and analysis. There should be no questions listed if answers are not provided. Although it may not necessarily be relevant to the author’s pedagogical objectives, some instructors prefer to see a short “What Happened” section at the end of the teaching note.

  • Spelling and grammar check is compulsory. Typographical errors are unacceptable.

  • Use British spellings (however “ize” is acceptable; i.e. organization, analyze).

  • Font style

    • Use 14-size Arial font, capitals for the case title

    • Use 10-size Arial, bold, underlined for main headings

    • Use 10-size Arial, bold for subheadings

    • Use 11-size Times New Roman with single spacing for body text

    • Use 8.5-size Arial, italics for footnotes

    • Use 8-size Arial, italics for copyright statements

    • Use 10-size Arial for exhibits

  • Tense

    • Cases should be written in the past tense as the events have already occurred. Industry notes and teaching notes may be written in the present tense, where appropriate.

  • Voice

    • As far as possible, use the active voice. Refrain from using passive voice, unless absolutely essential.

  • Exhibits

    • Refer to all additional presentations at the end of the case as “Exhibits.” Do not use alternative words like “annexure,” “appendix,” etc.

    • When referring to an exhibit in the text of the case, insert the words “(see Exhibit 1)” at the appropriate place.

    • Quote the source for each exhibit. Indicate whether the exhibit is an original document extraction or a creation of the author using data from an original document.

    • Exhibits should be of a quality that is suitable for reproduction. Spread sheets and tables should be inserted into the document as editable objects, not as images, in case further editing is required.

    • Avoid colour exhibits; for example, graphs or maps should not be colour coded. Most cases are duplicated and distributed in black and white, therefore, colour differentiation will be lost.

  • References

    • Footnotes are the preferred way of citing sources/references. The layout of the footnote should be as follows: For journal articles: Author, article title, journal/ publication, year, volume, issue, page number/s; for books: Author, book title, edition number, publisher, place of publication, year of publication, page number. All Internet or website references must use the style above where applicable (author, article, website, publication date), include the URL and note when the link was accessed.


The jury will evaluate cases and teaching notes based on the following criteria:

  • Content:

    • The case should address an interesting and current managerial issue or concern.

    • The case should contain themes that will allow for a rich class discussion and active learning experience.

    • The case should provide a historical perspective to the issue at hand, including pertinent information about the background of the company/ decision and relevant strategic events.

    • The case should present a clear dilemma/ decision focus faced by the protagonist/s or the organisation in the case.

  • Form: Presentation of content is given equal importance in the evaluation:

    • Style of writing: The case should be well-written. An interesting narrative must emerge as one reads the case.

    • Clarity and presentation of data: The case should provide students with an appropriate amount of useful information and data to help them make decisions.

    • The case must adhere to the Editorial Guidelines

  • Teaching Note: A good teaching note contains:

    • Clear teaching objectives

    • Indication of level of analysis (MBA,  Executive Education programme)

    • Suggested student assignment/s

    • Suggested additional readings or references

    • Possible discussion questions

    • Potential uses of the case

    • Analysis

    • Suggested teaching approach

    • Audiovisual support material (where applicable)

    • Proposed session plan

Note: Equal importance will be given to the case and the teaching note.