Team - Hyderabad
Sachin Uppal
President
Sachin has over 5 years of experience across the retail and consumer tech space in marketing, sales and strategic alliance functions. At Essar Retail, he worked out of the CEO's office, aiding marketing and strategy decisions for the MobileStore and Essar Steel Hypermart. He later joined TinyOwl in the food-tech sector and was responsible for market launch, key accounts, marketing as a service (MaaS) and on-demand delivery for cloud kitchens. He briefly headed marketing for Info-Edge funded start-up, BigStylist before joining San Francisco based ground-transport aggregator Mozio, responsible for supply and partnerships in APAC & Middle East. He worked with governments, local providers and major travel companies like Booking.com and American Express GBT. Sachin completed his Bachelor's in Management Studies from St. Xavier's College, Mumbai.
 
Nidhi Sarda
Vice President
An engineer and software developer turned marketer, Nidhi has 4.5+ years of work experience. Pre-ISB, she worked for a digital advertising network, Exponential, for about 2.5 years. She has worked with the UK and Middle East advertisers and ad-agencies with products related to e-commerce, travel, banking, FMCG, technology, food, hospitality, education, fashion, gaming, etc. She has managed branding and performance campaigns for brands such as Johnson & Johnson, Department of Tourism and Commerce Marketing, Citi, Kingston Technologies, L’Oreal, Marriott, Philips, Group M, Cadreon, Electronic Arts, etc. An enthusiastic marketer, she is well versed in studying audience profiles to optimise display, mobile, and video ad campaigns and has a keen interest in viewability and programmatic. 
Saahir Ebrahim
L&D Coordinator
An avid marketing professional with four years of experience, Saahir holds a Bachelor’s in Mass Media, a Diploma in Advertising and a Postgraduate Diploma in Marketing. He began his career at PharmAlliance and moved to Worldwide Media Pvt. Ltd. (A Times Group Company), where he assumed the roles of ‘Marketing Assistant,’ ‘Marketing Executive’ and ‘Asst. Brand Manager’. These roles saw him working within the realms of content syndication, digital and social media marketing, traditional media planning and experiential marketing. Saahir serviced some of the firm’s marquee clientele (The Indian Hotels Company, Michelin, Switzerland Tourism, Bangkok Airways, Honda and Hyundai to name a few), received the CEO’s Commendation Award and was the only employee to receive a double-promotion (appraisal cycle 2016-2017).
• A trained Indian Classical vocalist aspiring to take up music professionally.
 
Anand Shekhar
Careers Coordinator
Anand did his major in Mechanical Engineering and minor in Finance from BITS Pilani, Pilani Campus. He was selected at ISB through the Young Leaders Program. Anand has worked across diverse industries and functions owing to his leadership rotation stint at JSW Group. He has experience in finance department of JSW Steel and thereafter he moved to Managing Director’s Cell of JSW Cement. As a part of Cell of EAs to MD, he worked across strategy, marketing, logistics, branding, new ventures etc. In his latest stint, Anand was looking after Sales & Marketing Strategy for JSW Cement in Tamil Nadu. Anand is an ardent swimmer and squash player.
 
Gaurie Arora
Marketing Coordinator
Gaurie is an engineer from SRM University, Chennai, with 3.5+ years of work experience in IT and marketing. She started her career at Cisco, where she worked on Server Virtualization technology, engaging with international clients (Verizon, British Telecom) for system deployment and optimization. She moved to a FinTech Start-up – Benow, to pursue her passion for Marketing. Gaurie conducted pilot studies and helped the firm set up its brand, launch strategy and business model. She also worked as the Strategic Alliances manager to acquire key accounts, and helped the firm expand it’s business and attain scale in the public and private sector.
Gaurie worked as the communications director for Becoming I Foundation, a non-profit that focuses on educational projects for underprivileged students. She is a real dance aficionado.
Madhav Bansal
Events Coordinator
Madhav is a commerce graduate from Hansraj College, University of Delhi. He was selected at ISB under the Young Leaders Program. Madhav has worked for 2 years in a marketing and strategy role in B2B domain - with a company in the dyes and chemicals industry. He assisted the procurement team in negotiations with largest brands across geographies to drive company sales & business, build brand equity and create a competitive advantage. His key interests are strategic planning and consumer behaviour. In his free time, he likes to explore and photograph new places and the local culture. Post ISB, he wants to work in Brand Management, Marketing & Sales or in a Category Management role. 
 
 
Abhilash Aditya
Events Coordinator Abhilash is an Electronics and Communication Engineer from BIT Mesra. He has 3.75 years of experience in the Semiconductor industry, having worked with companies like Freescale, NXP, and Qualcomm.
Avi has worked extensively in the field of Internet of Things (IoT) during undergraduate, and beyond, with focus on leveraging technology to initiate reforms in the Indian agricultural space. He was a part of the founding team of Classbots, an online electronics hobby-shop, and education startup. He also led a number of social initiatives, most notably while heading NXP’s Community Welfare Group.
Avi is a proficient badminton player, a skilled guitarist and hobbyist fictional writer.
 
Sanya Chopra
Alumni Relations Sanya has close to 4 years of work experience in the FMCG & Retail industry and Customer experience domain. As the Lead analyst for Proposition and Customer Experience (PCE) Labs and a Senior Analyst in the Consumer Goods and Retail practice at A.T Kearney, she has worked on projects on Go-to-market strategy, Customer focused value propositions, Growth strategy, Due-diligence and Supply chain strategy for a number of clients across Beauty and Personal Care, Food and Beverage, Grocery and Apparel Retail sectors. While in college, she raised strategic investment for and launched a student focused- loyalty program, in partnership with Oxigen’s mobile wallet, and handled Marketing and Business Development. Sanya has a Bachelor of Business Studies in Marketing from Shaheed Sukdhev College of Business Studies, Delhi University.
 
Team - Mohali
Dhruv Prakash
President
Dhruv has close to 6 years of experience across multiple marketing roles spanning Brand Strategy, Advertising, Global Services Marketing and Public Relations. At Dentsu Impact and YAAP, he managed brand strategy (account planning) and creative execution for clients such as Maruti Suzuki, IKEA and Hindustan Times Media among others. Prior to this, he was a global marketing lead for the Life Sciences business unit at Tata Consultancy Services, where he was responsible for marketing IT & Consulting services to Pharmaceutical, Biotech and Medical Device companies across North America, Europe and APAC regions. Before this, he had a short tenure with Adfactors PR, managing strategic communication and media relationships for clients in the infrastructure and real estate industries. Dhruv holds a Bachelors in Media Studies degree, with a specialization in Marketing Communications, from Symbiosis Centre for Media & Communication, Symbiosis International University, Pune.
Geentanjali Jain
Vice President
Geetanjali is an Economics graduate from Kirori Mal College, University of Delhi who was admitted to ISB as part of the Young Leaders Program. She has about 2.5 years of experience in operations and digital marketing. Her last role was at Google India as a Programmatic Account Strategist where she worked with American Ad Agencies and Trading desks. Her work involved digital marketing strategy and optimization over the DoubleClick Bid Manager. Her work with the agencies spanned across industries such as FMCG, travel, fitness and  retail.
Esha Singh
Careers and L&D Coordinator
Esha has 3 years of work experience with Zomato across roles of Sales and Marketing and Global Sales Strategy. As Key Accounts Manager in her sales role, she managed portfolios for 50+ key accounts including international chains, from the stage of merchant acquisition to marketing consulting and client servicing for the accounts. She is the youngest Sales Employee inducted in the Global sales strategy team, reporting directly to the Global Head of Sales to develop & drive training and incentive projects pivotal to reorganization in sales structure and operations to maximize revenue across 7 international markets. Before joining ISB, she was freelancing with Nine Digital to broaden her understanding of Digital Marketing. Esha is a graduate in Bachelor in Business Studies from Shaheed Sukhdev College of Business Studies with her specialization in Marketing.
Arushee Malhotra
Strategy and Engagement Coordinator
Arushee, a software engineer, started her career working with ITC as an Associate Consultant for about one year. Post the brief stint at ITC, she moved to Digital Marketing, working as a Customer Success Manager with Dentsu for about 3 years. She was responsible for formulating digital marketing strategies, leading engagement and identifying opportunities to grow the client’s business. Her work spans the Ecomm, BFSI, OTT verticals with a portfolio comprising of Kotak, Star and Reliance brands.
Ayesha Salman
Alumni Relations Coordinator
Ayesha has about 5 years of experience spanning across sales, business development, operations and marketing. She started her career with ITC Ltd. in sales for luxury hotels. She then worked with the tech service startup UrbanClap where she worked across functions handling customer excellence & operations, business development and marketing. She has also worked with the ad performance team at Inmobi in digital marketing. Ayesha holds a Bachelors degree in Mathematics from Sri Venkateswara College, Delhi University.
Shreshta Vohra
Events Coordinator
Shreshta is a commerce graduate from Shri Ram College Of Commerce, University Of Delhi. Enrolled into ISB  under the Young Leaders Program, her work experience spans across the oil and gas industry and marketing. She worked as an Assistant Manager in her family business, Siam Services India Pvt. Ltd, providing production optimization services to clients in the oil and gas space. Post which, she worked on automating campaign performance reports in a marketing automation start-up, Xplanck Marketing Pvt. Ltd. Her last stint was at a marketing agency under the Publicis Groupe designing social media strategies for clients in the travel and pharmaceutical industries. She is a marketing, public policy enthusiast and a badminton lover.